The rise and rise of Instagram
Business Daily
BBC
4.4 • 796 Ratings
🗓️ 4 December 2020
⏱️ 18 minutes
🧾️ Download transcript
Summary
Sarah Frier, author of No Filter: The Inside Story of Instagram, talks about the corporate drama behind the app. The photo sharing app Instagram has transformed business, culture and even our everyday lives. Manuela Saragosa finds out why Instagram sold out to Facebook, and how Kevin Systrom (one of the founders of Instagram) found his values soon collided with those of Facebook's Mark Zuckerberg.
(Picture credit: Getty Creative)
Transcript
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| 0:00.0 | Hello and welcome to Business Daily from the BBC. I'm Manuel Salagossa. In this edition, |
| 0:07.5 | what's Instagram ever done for you? It's really redefined celebrity. It's really redefined |
| 0:12.0 | culture, business. People just don't even think about it anymore. They take a picture of their |
| 0:16.2 | food before they start eating. They make sure that their vacations are highly photographed. |
| 0:24.5 | I think it's just completely transformed the way we live in a way that really values the visual. |
| 0:27.1 | We speak to the author of a new book |
| 0:29.1 | about the Silicon Valley corporate drama |
| 0:31.3 | that paved the way for the rise of the video and photo sharing app Instagram. |
| 0:36.2 | That's all here on Business Daily from the BBC. |
| 0:41.7 | I never had an intention to garner this following or make this a business. |
| 0:47.4 | Instagram is a full-time 24 hours, seven-day-a-week job. |
| 0:52.5 | You have to be very aware of an opportunity for a photo. |
| 0:56.9 | California and Courtney Dasher there started posting photos of her dog, Tuner, on Instagram back in |
| 1:02.6 | 2011. |
| 1:03.8 | At the time, she could never have imagined that her wrinkly, toothy, Chihuahua Dashunt |
| 1:08.4 | crossbreed would become a viral sensation. |
| 1:12.3 | But then, someone on Instagram's community team, whose job was to showcase the best pet |
| 1:17.3 | accounts, featured Tuna on the Instagram homepage, and the rest, as they say, is history. |
| 1:23.7 | Tuna's followers jumped to over a million. There was a book deal for Courtney, even a line of merchandise. |
| 1:29.8 | Courtney had to leave her job as an interior designer to maintain Tuna's account full-time. |
| 1:35.2 | It's saying something that even I have heard about Tuna, and I'm not active on Instagram, |
| 1:40.4 | which just goes to show Instagram's influence over popular culture. |
... |
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