The REALITY of Off Market Deals In Real Estate (2025) | Ep 131 w/ Cole Ruud-Johnson
The BetterLife Podcast
Brandon Turner and Cam Cathcart
4.8 • 831 Ratings
🗓️ 18 March 2025
⏱️ 94 minutes
🧾️ Download transcript
Summary
🏠 JOIN MY FREE 5-DAY DEAL ANALYSIS CHALLENGE
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🧔♂️ WHO AM I?
Our names are Brandon Turner and Cam Cathcart! We teach people how to BUILD WEALTH WITHOUT LOSING THEIR SOUL through real estate investing!
1️⃣ WANT TO GET YOUR FIRST DEAL?
https://go.abetterlife.com/fd_pod_landing
📈 WANT TO SCALE YOUR EXISTING PORTFOLIO?
https://go.abetterlife.com/blt_pod_landing
🤝 CONNECT WITH ME ON INSTAGRAM
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👋 CONNECT WITH CAM ON INSTAGRAM
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🙌 CONNECT WITH COLE ON INSTAGRAM
https://www.instagram.com/coleruudjohnson/
📚 READ ONE OF MY BOOKS
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🙏 SPONSORS
• TurboTenant: Market your rental, screen tenants, and collect rent… all in one place! Use the code BRANDON10 to get 10% off upon sign-up at https://go.abetterlife.com/tt_pod_landing or check out all of their incredible FREE resources for landlords at https://go.abetterlife.com/toolbox_pod
• BetterLife Tribe - If you're an existing real estate investor and you want to scale but you don't know how to supercharge your journey, just know... I've been there! And if that's you, check out my personal mastermind for EXISTING INVESTORS ONLY called the BetterLife Tribe at https://go.abetterlife.com/blt_pod_landing
🎥 DESCRIPTION
Today’s episode is the ultimate guide to finding off-market real estate deals! Cam & I sat down with Cole Ruud-Johnson, an investor who has mastered the art of cold calling, direct mail, and relationship-building to scale his investing business. We broke down the exact sources he's using to close deals—no fluff, just real strategies you can use.
In this episode, we also talk about:
• The #1 skill that makes a great cold caller•
The biggest mistakes investors make when finding deals
• How to structure a team for off-market deal flow
• The system Cole used to land his first big deal
• How to break into real estate—even with no experience
• and SO much more!
We also talk about:
• How I got audited by the IRS and owed NOTHING
• The tax strategy that wiped out my entire tax bill
• Why depreciation & cost segregation are game-changers
• How to use leverage to maximize your tax benefits
• The biggest tax mistakes real estate investors make
• My personal approach to tax planning & wealth building
• and SO much more!
❌DISCLAIMERhttps://go.abetterlife.com/bb_pod_disclaimer
Transcript
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| 0:00.0 | This is the Better Life podcast here with Brandon Turner and... |
| 0:03.2 | Cam Gathcart. |
| 0:04.0 | Cam, we're in the new office, new studio. |
| 0:05.7 | It's amazing. |
| 0:06.5 | I got my gym stuff back there and my office. |
| 0:09.5 | I tried to make an office, music room, and gym all in one. |
| 0:13.1 | And much to the unbelief of Carson, who's standing behind the camera, we did it, man. |
| 0:19.2 | We're doing it. |
| 0:20.1 | We just did pull-ups. |
| 0:21.1 | We just did some pull-ups. |
| 0:22.1 | That's why I'm a little out of breath right now. |
| 0:23.3 | I did do one more than you, which made me feel really good. |
| 0:25.8 | But I'm also a little lighter than you. |
| 0:28.2 | You got some, like, linebacker vibes going. |
| 0:31.2 | I'm way, I'm heavy. |
| 0:34.4 | You're a good heavy, though. You're a big dude in a good way. |
| 0:38.1 | Yeah. |
| 0:38.5 | Yeah. |
| 0:40.4 | If I was, yeah, no, we're not going to go there. Not many. |
| 0:40.8 | I am 263 pounds as of this morning, but I want to get down to the 2.30s. |
| 0:45.9 | I think that's my fight in way. |
| 0:46.8 | Are you committing to that on this podcast right now? |
... |
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