The Real Story Behind The Viral Makeup All Over TikTok

ICYMI

Slate Podcasts

Entertainment News, News, Tech News, Society & Culture

3.8 • 678 Ratings

🗓️ 28 May 2022

⏱️ 28 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Earlier this month, Bobbi Brown’s new foundation line blew up on TikTok thanks to some rather ungenerous videos from beauty influencers. In an effort to defend her new Jones Road line, Brown took to TikTok and filmed her own response, rocketing the drama into the TikTok mainstream. On today’s show, Madison and Rachelle dig through the drama to explain why this isn’t just a story about one makeup company, and what it reveals about the state of the influencer industry. Podcast production by Daniel Schroeder. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Exclusively on Disney Plus.
0:02.1	I'm Rebecca. I'm Josephine's mom.
0:03.8	I'm Elisa.
0:04.6	Can I go over to Josie's house to play?
0:06.4	She met a new friend and puff.
0:07.9	She's gone.
0:09.0	An ordinary play date.
0:10.5	The missing child is Lucia Blix.
0:12.4	Nine years old.
0:13.4	Is about to become every parent's nightmare.
0:16.3	The people who took Lucia plund it meticulously.
0:19.9	She's hiding something, I know it.
0:21.6	The Stolen Girl, a new original series, streaming April 16 exclusively on Disney Plus.
0:27.6	18 plus subscription required. T's and C's apply.
0:30.6	I thought TikTok was for young, crazy, silly, you know, dancing people, you know, and young and like
0:40.5	teenagers.
0:42.7	Hi, I'm Regalanton.
0:44.6	And I'm Madison Malone Kircher.
0:46.0	You're listening to I see YMI in case you missed it.
0:49.3	Slate's podcast about internet culture.
0:51.7	And despite our promises, Madison is not coming to us live from her shower,
0:56.6	even though at least two of y'all have told us that the wet jeans hat works.
	...

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