So you've niched down, but is it the right niche?

Is the problem your niche?

Or is the problem how you're applying your niche in social media?

Is the reason why you're not getting results because you've picked the wrong niche?

Or is it because you're applying the wrong strategy to your niche when you're promoting it in social media?

This episode of Build Your Tribe is for you.

If you already know the importance of niche, you don't need to be convinced of that.

What you're not sure is if you've chosen the right niche, if you've picked one that's maybe

too narrow, maybe your niche is oversaturated.

Or maybe the problem is your approach to social media.

Hey, I'm Shalene Johnson, co-host of Build Your Tribe, and the other half of this team is my son, Brock.

Brock and I do this podcast together.

We kind of go back and forth with content, try to give you a couple different perspectives.

The other thing that we do together is we coach people with their strategy on social media,

specifically Instagram.

So we have a coaching membership program.

It's called InstaClub.

And the reason why I mentioned that is because Brock and I were recently auditing our members

and we discovered something

very interesting that I think is going to answer a lot of questions for you. And I'm going to

break it all down for you in this episode. But what we discovered is that for some of almost 50-50,

when we were auditing our members, we do a complete review of their account. And this is

...