The REAL Reason Your Niche Isn't Working And How to Fix It! - 823

Build Your Tribe | Grow Your Business with Social Media

Brock Johnson

Business, Marketing

4.9 • 2.7K Ratings

🗓️ 27 February 2025

⏱️ 20 minutes

🔗️ Recording | iTunes | RSS

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Summary

So, you've picked a niche… but why isn't it working?! Is it too broad? Too saturated? Or maybe—brace yourself—it's not your niche at all… it's your social media strategy. In this episode, Chalene breaks down the biggest mistakes entrepreneurs make when choosing and promoting their niche in social media. She'll also share how to audit your own content and fix what's really holding you back from growing your brand and business. Because let's be real—if your posts are getting less engagement, it's time for a change. Watch this episode on YouTube! 👉https://www.youtube.com/@BuildYourTribePodcast/videos What You Will Learn: ✔️The difference between a bad niche and a bad strategy ✔️A simple self-audit to see if your niche is too broad, too specific, or just wrong ✔️How to create share-worthy content that actually gets engagement ✔️The #1 mindset shift you need to start standing out online ✔️Why your social media skills might be hurting your business—and how to fix it! 🎯Check out InstaClubHub!! For $7! Plus Ultimate B-Roll Bundle 👉 https://instaclubhub.com/flash-sale-7/ 🎯Related Episodes: How To Grow On Instagram In 2025 | Complete Guide Watch Listen Watch This To Pick Your Niche Watch Listen We would love to hear from you! Leave your questions or messages for Chalene and Brock RIGHT HERE Sign Up For MY WEEKLY NEWSLETTER Connect with us on your fav social platform: Chalene: Instagram: www.Instagram.com/ChaleneJohnson Facebook: www.Facebook.com/Chalene TikTok: @chaleneOfficial Twitter: www.Twitter.com/ChaleneJohnson Brock: Instagram: @Brock11Johnson TikTock: @brock11johnnson

Transcript

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0:00.0	So you've niched down, but is it the right niche?
0:03.0	Is the problem your niche?
0:05.0	Or is the problem how you're applying your niche in social media?
0:09.0	Is the reason why you're not getting results because you've picked the wrong niche?
0:13.0	Or is it because you're applying the wrong strategy to your niche when you're promoting it in social media?
0:18.0	This episode of Build Your Tribe is for you.
0:20.0	If you already know the importance of niche, you don't need to be convinced of that.
0:24.5	What you're not sure is if you've chosen the right niche, if you've picked one that's maybe
0:29.4	too narrow, maybe your niche is oversaturated.
0:32.5	Or maybe the problem is your approach to social media.
0:39.9	Hey, I'm Shalene Johnson, co-host of Build Your Tribe, and the other half of this team is my son, Brock.
0:48.0	Brock and I do this podcast together.
0:50.3	We kind of go back and forth with content, try to give you a couple different perspectives.
0:54.7	The other thing that we do together is we coach people with their strategy on social media,
1:01.4	specifically Instagram.
1:02.4	So we have a coaching membership program.
1:04.4	It's called InstaClub.
1:06.2	And the reason why I mentioned that is because Brock and I were recently auditing our members
1:10.3	and we discovered something
1:13.0	very interesting that I think is going to answer a lot of questions for you. And I'm going to
1:17.5	break it all down for you in this episode. But what we discovered is that for some of almost 50-50,
1:24.6	when we were auditing our members, we do a complete review of their account. And this is
	...

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