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Something You Should Know

The Real Reason You Buy What You Buy & How to Have That Difficult Conversation and Still Be Friends

Something You Should Know

Mike Carruthers | OmniCastMedia

Science, Self-improvement, Social Sciences, Health & Fitness, Education

4.54.3K Ratings

🗓️ 8 March 2018

⏱️ 46 minutes

🧾️ Download transcript

Summary

Handwriting analysis sounds like it might be scientific. After all some courts allow it during trials and it has helped to convict defendants. But how reliable is it really? When put to the test, do handwriting experts do better in spotting a forgery or confirming a signature than you or me? We’ll discuss that. (http://www.quackwatch.org/01QuackeryRelatedTopics/Tests/grapho.html)  You like to think that when you buy something, you do it for sound smart and logical reasons. And maybe YOU do. But most people don’t. Marketing expert Harry Beckwith, author of the book, Unthinking: The Surprising Forces Behind What We Buy (http://amzn.to/2FoSOHk) explains why we usually buy for reasons that have little to do with logic – even though we think otherwise.  All alcoholic drinks are not created equal. Some get you drunker, some are more likely to give you a hangover and one in particular is more likely to land you in a hospital emergency room although no one is really sure why. If you enjoy a cocktail, this is worth hearing. (http://www.menshealth.com/health/4-secretly-dangerous-drinks)  Ever go in to a conversation with the intent of changing someone’s mind? As you probably discovered, it almost never works. So perhaps that should not be the goal according to Celeste Headlee of Georgia Public Radio and author of the book We Need to Talk: How to Have Conversations That Matter (http://amzn.to/2oXH1Zk). She discusses a different way to approach difficult conversations so they don’t end in arguments and maybe actually accomplish something.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

Today on Something You Should Know, how does handwriting analysis work?

0:06.4

Is it a real thing or is it just guesswork?

0:09.6

Then why do you buy the things you buy?

0:12.4

You'd like to think you make objective good buying decisions.

0:15.8

But there's not much time that we can necessarily take to make objective good decisions after

0:20.4

all you run into, get some toothpaste and you really can't afford to sit there and debate.

0:24.9

You just buy the one you've been buying over and over again.

0:27.9

And it's not a wrong decision.

0:29.9

Also, if you enjoy an occasional cocktail, there are a few you may want to stay away from.

0:35.3

Plus, have you ever had a political or other difficult conversation that didn't go well?

0:40.9

If you enter these conversations hoping to change someone's mind,

0:45.1

you're probably destined to be frustrated.

0:48.0

That's one of the reasons these conversations become arguments.

0:51.2

Because it's really hard to change somebody else's mind.

0:54.7

Really hard.

0:56.0

All this today on Something You Should Know.

1:01.5

This is the Sound of Summer on Prime Video.

1:04.9

It feels good.

1:05.8

Yes, cheers.

1:07.2

With the hottest shows like Citadel.

1:09.4

Are you ready?

1:10.3

Feel the heat with the summer ice and pretty.

...

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