The Real Reason Why Your Content Isn’t Working
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.1K Ratings
🗓️ 4 May 2021
⏱️ 18 minutes
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Summary
Today’s episode is a classic moment from “Tea with GaryVee”. The biggest mistake you can make when putting out content is doing it selfishly. If the reasons you are making content are things like “I want to be famous”, “I want people to listen to me”, “I want to change the world” you are not thinking about the audience and what will bring THEM value. No matter what type of content you make, the only thing that everything needs to provide is value for the audience. Nothing else matters more than making sure the people that see you content get value from it and that will not happen if you are making content for you.
Enjoy! Let me know what you thought.
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Transcript
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| 0:00.0 | Podcasts. Good morning. Good evening. Good afternoon. Hope you're bike ride. |
| 0:05.4 | Hope you're gym session. Hope you're walking dog is going well. Just want to say May 5th. |
| 0:10.8 | Upcoming soon May 5th. I am dropping a very very very big project. Please check out all my |
| 0:16.3 | social media specifically Twitter and Instagram where I'm pontificating, previewing, flirting, |
| 0:23.4 | but I'll put this way. Please make sure you go to GaryVinettriff.com and read the article |
| 0:27.5 | about crypto wallets. Make sure that you have a meta mask with at least one theetherium, one e |
| 0:34.3 | in your wallet because this project is a hundred percent built to make sure my OG community |
| 0:44.1 | benefits. Not to mention the way I actually built it. What comes along with the NFC. So hope you |
| 0:51.4 | hope you check that out. Please be prepared. May 5th. This is the GaryVee audio experience. |
| 1:01.2 | So we have a podcast called Income's the Money, not him, not yet. |
| 1:05.5 | But we're basically talking about here comes the value in life. So not specifically money itself, |
| 1:11.2 | but others that can provide you value. Probably be more valuable than money itself. |
| 1:17.1 | And we've been doing it for a few months now. I think we have the talent and I guess we're |
| 1:28.4 | meeting our expectations as far as how we want it to be in some way for where we're at. But as far |
| 1:34.3 | as getting it out to other people, we're really struggling with that. For me, I'm like a visionary |
| 1:41.1 | kind of guy. I'm really creative. I think in a few years I'm going to be just like you or a |
| 1:46.2 | version of you. And my wife, she is like really good with just executing. She knows what to do. |
| 1:54.4 | She's the operator. You're the creator. That makes sense. That's a good team. |
| 1:59.2 | You've been working now really well. It's just now we're trying to figure, okay, we're doing all |
| 2:04.1 | this work. How do we maximize? How do we maximize? What does maximize mean? |
| 2:09.2 | So I guess we're having trouble figuring out like how to get people to listen. |
| 2:13.2 | Yeah, that and how to get people to engage with our content, making sure it's not like our podcast |
... |
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