Somehow I became a virtual digital presence.

I have no idea. I'm looking at myself, thinking I'm a middle-aged mutant turtle.

I remember Gary Vaynerchuk, his brother, A.J. asked me to help them with their sports agency.

Now that made sense to me, so I told them to meet me in the Nike

suite. And I was with AJ at the time and a guy named Jim Laeritz, which I had a radio show with.

So we were doing that at the Super Bowl. And everybody in the Nike suite went crazy. They're

like, oh my God, this is 10 years ago. Gary V's here. Now you can see my mind set because I looked at A.J. Vaynerchuk and I said,

who does he play for? And he's like, are you kidding me? That's my brother. He doesn't play for anyone.

And Gary told me at that time that I should start building a digital present, that I should start

building a legacy. And I personally thought that the social media scene

was about likes and that really was not aligned with my mission because what I saw with social media

just from my own kids and their friends was this huge energy gap of what I stand for which is

I am I am happy I am healthy I am happy, I am healthy, I am wealthy, I am worthy,

what am I doing to interfere with it, with a whole genre of this is what I want people to think

I am, you know, the digital great Gatsby's of the world. The good news about the digital great

Gatsby's compared to like Vanderbilt historically, they don't have any money to lose.

At least Vanderbilt actually spent his money on things he didn't need to impress people he didn't

like, which is this huge energy gap. When we want to build a brand, especially a small business,

a mid-sized business, what we want to create for that legacy is a community.

And there's one successful formula in building a community.

It's to find people that are going to, one, buy from you, but more importantly, sell

for you for life.

...