Hello? I'll tell you this one story real quick and then we'll get into it.

So I had a guy a few months back and he was really excited to ask his question and he was like,

hey, could you go over the closer framework? And I was like, what's your close rate, man? He was like 40%. And I was like, what's your close rate man?

He was like 40%.

I was like, that's obviously not the constraint of your business.

So you like traveled across the country, you did the first day,

you came to the second day, and the one thing that you decided to ask was something

that is not a problem in your business.

And the thing is I think it's really telling because a lot of us work on the things that we

like and he just likes sales sales but the reason that his business

wasn't growing was not because it had a lack of closing it was because of

other issues that he wasn't confronting. There's four big issues that I

consistently see except now had a lot of conversations.

These are strategic problems, not tactical ones.

So it's not like how should I increase my show up right?

How should I increase the closing?

How should I, you know, whatever? They're usually rock and hard play scenarios, meaning that you're the one is long-term pain is long-term pain. The first most common one is that you're

mispriced. This is where you're like, okay I'm at full capacity in my

facility but we're not making any money. But if I raise my prices then I'm going to lose my customers.

What do I do?

It's like well if you continue you don't make money and if you raise your

prices there's another alternative where you don't make money but then you

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