The Real Cereal Co. - The Next Generation Deserves Better Cereal

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 22 January 2025

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Story of a Brand Show, I interview Tom Binder, Co-founder of The Real Cereal Co.

From leaving a comfortable job to investing in a self-owned facility to a deep commitment to simple, clean ingredients and sustainability, this story is one of grit, big dreams, and redefining what breakfast cereal can be.

Whether you're a founder, a food enthusiast, or simply someone who loves a good story about innovation and values-driven entrepreneurship, this conversation is for you.

Key Moments in This Episode:

* The Power of Family Support: How Tom’s family believed in his vision and supported him through the rollercoaster of building a brand from the ground up.

* Revolutionizing Cereal: Why The Real Cereal Co. is challenging the status quo by creating products with just one or two simple, clean ingredients.

* Going All In: Tom explains why investing in a dedicated manufacturing facility early on was key to staying true to the brand’s values.

* Balancing Risk and Vision: “Go big or go home” is Tom’s motto, and he shares how taking calculated risks has driven the company’s growth.

* Eco-Friendly Innovation: The importance of sustainable packaging and why The Real Cereal Co. is committed to reducing environmental impact.

Join me, Ramon Vela, in listening to this insightful episode as Tom Binder takes us behind the scenes of building a brand that’s setting new standards in the food industry.

Check out The Real Cereal Co. at realcereal.com and find out where you can try their delicious and healthy cereals. Let’s dive in!

If you enjoyed this episode, please leave The Story of a Brand Show a rating and review.

Plus, don’t forget to follow us on Apple and Spotify.

Your support helps us bring you more content like this!

Today’s Sponsors:

Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/

Compass Rose Ventures can help your CPG brand increase customer lifetime value, Expand into the US market, Create an omnipresent and omnichannel footprint, Optimize customer journeys, Build brand communities, and more. Visit the link above.

SARAL - The Influencer OS for Brands: https://storybrandoffer.com/

SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Try it risk-free with an extended 14-day trial, exclusively for The Story of a Brand Podcast listeners. Start today! Visit the link above.

Transcript

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0:00.0	Why do we need 12, 14 ingredients in our corn flakes and rice Krispies?
0:04.8	Why do we need so much sugar?
0:06.5	It can be so simple.
0:07.5	It's cornflate.
0:09.1	You don't need all this.
0:11.1	And again, like, while we saw traditional brands being traditional, they had a very bad reputation already.
0:18.2	They were compared to the tobacco industry with all the marketing,
0:22.5	aggressive marketing and all the bad ingredients that we just discussed. All the new brands
0:27.7	that were coming up were really trying to reinvent what cereal is or made from, making it
0:33.5	keto-friendly, making it grain-free, exactly the opposite of what real cereal is based on grains so
0:40.6	we saw some white space over there and say okay we we grew up on these classic nostalgic cereals
0:47.8	corn flakes rice crispy let's instead of reinventing the wheel let's perfect it and make it clean, simple, with real ingredients.
1:08.1	Hey, everyone, this is Ramon Vela, and this is another episode of The Story of a Brand.
1:13.2	Like always, we have an amazing guest and brand that we're going to feature on today's show.
1:17.5	But before we do, hi, I speak to hundreds of founders and CEOs of CPG brands each year,
1:23.8	and they are facing unprecedented challenges from changing consumer behavior, inflation,
1:30.7	electioneer anxiety, the cost of capital, and more. However, finding an experienced knowledgeable
1:36.8	advisor shouldn't be challenging. And that's why I'm personally recommending that you reach out
1:43.4	to Compass Rose Ventures, whether you're
1:45.9	looking for help positioning your brand and messaging, diversifying your marketing portfolio,
1:52.0	preparing for retail expansion, or fine-tuning your existing retail strategy, or maybe preparing
1:58.2	your brand and financials for investors or acquisition.
	...

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