At one time, black folks stuck to drinking Pepsi and would almost always choose it over

Coca-Cola.

Why?

It's not because of the taste.

This is two-minute black history.

What you didn't learn in school.

For years, black models graced Pepsi ads and commercials.

The company may have seen progressive, but it was a capitalist front to win over soda

lovers and they used a Negro marketing department to do it.

In the 1960s, Pepsi was considered a hip drink, and a considerable part of the Zalur was that

it used our people in its marketing.

But this wasn't some diversity or inclusion campaign.

It was a response to Coca-Cola, a soda made for whites.

Coca-Cola spent the 30s and 40s intentionally aligning themselves with anti-blackness.

In response, Pepsi used us as a marketing ploy to compete.

Sales reps traveled to the Jim Crow South, working grueling seven-day schedules and being

underpaid to sell Pepsi in our communities.

Duke Ellington was even a company spokesperson.

There's a long history of brands performing allyship by exploiting the natural cool we

exude to sell their products.

While sometimes profitable for our people, we must remember that capitalism doesn't love

any of us.

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