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99% Invisible

The Quiet Storm

99% Invisible

SiriusXM Podcasts and Roman Mars

Design, Arts

4.827.5K Ratings

🗓️ 22 July 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

How a radio show born at a small college station in DC and dedicated to smooth, romantic love songs transformed black radio and reshaped love lives across the country.

Transcript

Click on a timestamp to play from that location

0:00.0

This is 99% Invisible. I'm Christopher Johnson, filling in this week for Roman Mars.

0:08.0

In the mid-1970s, the national media was reporting on the rise of a new socioeconomic group

0:15.0

that was quickly gaining unprecedented access to jobs, education, backyard swimming pools, the good life.

0:22.7

Journalists seem fixated on what many were calling the, quote,

0:26.4

new black middle class.

0:28.6

Black families have entered the mainstream of American life in larger numbers than ever before

0:34.9

in our history.

0:36.3

No one of them is exceptional, but their total story is.

0:40.9

The media's obsession at the time was with how, for this one section of Black America,

0:46.2

the protests and violence of the 1960s seemed to be cross-fading into quiet middle-class achievement.

0:53.7

Nowhere near as exciting as a riot or a burning as the move into middle-income America,

0:58.4

but this is what black Americans are achieving more than ever before.

1:03.4

In August 1973, Ebony Magazine had its own special issue all about the black metal class.

1:11.9

On the cover, there was a fish-eye photo of an anonymous black man

1:16.0

wearing a crisp suit with a tight afro and a briefcase walking through the city with purpose.

1:22.6

The stars of the moment were regular ascendant black Americans.

1:27.1

We were dealing with people that were having economic stability for the first time in

1:31.8

generations.

1:33.4

This is writer and cultural critic Craig Seymour.

1:36.5

Although there'd always been some version of the black middle class, Craig says this

1:41.3

group of Black Americans was different.

1:44.4

The Black middle class of the 70s was really reaching the world with arms wide open

...

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