The Publishing Playbook: How to Win Before You Launch | #Marketing - Ep. 07

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 5 February 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Most people build a funnel first and then try to find traffic. But that’s completely backward! In this episode, I share why your number one focus should be gathering an audience long before your funnel launches. I’ll break down the exact strategies I’ve used to dominate in marketing. Whether it's building ClickFunnels into the category leader or creating products that people are already lined up to buy. If you’re struggling to get momentum, this episode is for you. Key Highlights: Dig your well before you're thirsty - If you wait until your funnel is live to build an audience, you’ve already lost. The two paths to traffic - Working your way in (free strategies) vs. buying your way in (paid ads). You need both, but I’ll tell you where to start. The power of relationships - Most successful marketers don’t rely on ads alone. I’ll show you how connecting with the right influencers can send a flood of traffic your way. Why publishing content is non-negotiable - You can’t just build an offer and hope people show up. I’ll explain why consistent content is the secret to long-term success. How I’ve used these strategies to dominate competitors - From beating Leadpages to taking on GHL, I’ll share the mindset and tactics that keep ClickFunnels ahead. If you’re serious about selling online, you can’t afford to wait until launch day to find your audience. The second you decide to start a business, you need to start gathering the many. In this episode, I’ll break down exactly how to do that, so when your funnel is ready, you’ve already got a crowd waiting to buy! https://sellingonline.com/podcast https://clickfunnels.com/podcast Special thanks to our sponsors: Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This episode is brought to you by Sun Express Airlines.
0:04.6	Looking for an affordable escape for the whole family, Sun Express has you covered.
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0:17.5	Perfect for making family memories.
0:19.8	These low fares won't last long. So, book now,
0:23.1	tan later at sunexpress.com and secure your seats today. Do you have a funnel but it's not converting?
0:31.7	The problem 99.9% of the time is that your funnel is good, but you suck at selling. If you want to learn
0:37.3	how to sell so your funnels will actually convert, then get a ticket to my next selling online event
0:41.4	by going to sellingonline.com slash podcast. That's sellingonline.com slash podcast. This is the
0:49.1	Russell Brunson show. What's up everybody? This is Russell. Welcome back to the show. Excited to be hanging out
0:55.5	with you guys today. And today we're going to be talking about giving insane amounts of traffic
0:58.9	to your funnel before your funnel is even live. This is one of the biggest problems I'm seeing
1:03.2	inside of our community is people, they are spending time building a funnel, building an offer,
1:08.3	putting things together. But they're not focusing on the most important thing, which is planning all the seed you need ahead of time before you
1:13.7	actually launch your funnel. So that's what we're going to talk about. We're going to go deep into it.
1:16.6	For any of you guys who are building but not getting the eyeballs, the leads, the following ahead of
1:21.6	time, we're going to fix that for yesterday and show you a very fun, simple way to do that. But before we do, I've got to start with some stories because, anyway, I'm enjoying
1:30.1	the new podcast style and you guys have been telling me it's been fun.
1:32.6	I've shared a lot of stories, again, like I used to do back in the day, and people are loving
1:36.1	it.
1:36.2	So I'm going to tell you guys some stories that will hopefully motivate you and get you excited.
1:40.2	One story is, in fact, this shirt I'm wearing today. I saw this on the Joe Rogan show. He had it on her his podcast episodes.
	...

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