I told everyone to leave, it's like 6pm and I was like, I'm not leaving this office tonight

until I figure out what went down and I had a huge wall, it was a big whiteboard wall

and I just had a beautiful mind moment man, I just started writing stuff, I just started scribbling

like crazy and I sat back and it's so cliche right because like the thing I discovered

was the simplest of things, it pissed me off but at the same time it taught me the biggest lesson,

I'm so glad I learned it early so I don't have to face that mistake one day in the future when I

have a lot more on the line but it was this, there was a certain set of repetitive cycles,

I was running over the first six years that it took me to go from nothing to a 10 million

a year company, caught this dude, caught him stealing my Lamborghini,

you're never gonna do that again right, I'm gonna stick my German shepherd on you, of course

I'm gonna do it again man, that's how I make my millions, that's how I make my millions that's

talking about psychology of closing a sale, a little cheesy way to you know, catch your attention,

we got the Lamborghini here and I asked, this is Onik and he's a, a lot of you know him, he teaches

like internet stuff and internet marketing and I asked him what's the best sales headline that

generated like the most money ever and he said what was it again? I stole this Lamborghini,

I stole this Lamborghini so he was here recording lessons for one of my programs and I was like dude

let's go out to the eventador and let's talk psychology, psychology of closing a sale, a client

and so this is what you are working on, before we get into that, let's do, I want to do a little like

little background on you because not everybody knows like what's the most if you had to brag about

yourself, like what's, or when people brag about you, what's the number one thing they would say?

Shit, I don't know, no my stuff, 150 million in sales but you know what, that's not it, so basically

there was a point in time in my life right, so every entrepreneur you see that kind of struggle,

...