Food is wired in to our brains in such a way that you can't not eat what your brain is demanding that you need to eat any more than you could not breathe the air that your brain thinks that you need to breathe.

It changes your hormonal profile to force you to eat, but here's what happens.

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My name is Louis Howe's former pro athlete, Turn Lifestyle Entrepreneur.

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How did you get into understanding the psychology of food addiction before we get into sugar?

It's been just a super personal journey. I think I was addicted to sugar first. It wasn't the most dramatic addiction early on because I wasn't a fat kid.

But I was hooked on sugar in a way that I remember I was probably five or six or seven years old and some grown up waggle the finger in my face and said, you're a sugar addict, Missy. You marked my words. You're a sugar addict.

Already programming your mind. Tell me what. I was sneaking it already. I was hiding it and really fixated on it.

But the most dramatic addiction was drugs. I started using drugs when I was 14 and it took off hard and fast for me.

Why do you think people get addicted to drugs in the first place? Like, why do they get into it? How does it become addictive?

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