in a time of shift. I want to take away the thought that you need a new tactic or strategy.

And I just want to tell you to open your heart more. Here's what I believe in times like this.

Be even more transparent.

We must always enter conversations that are going on in the mind of our prospect.

I'm going to add something to it this very moment.

Right? That's the slogan for today. We must enter conversations already going on in the

mind of our prospect. Today, at this moment, because over the next three to six months,

I believe the internal conversation, like the one in my head all last night, is changing.

Yes, we went through COVID. That was a shift and definite uncertainty.

Yes, it's so sad that there's a war going on in the world right now. And I send prayers every

single day. I wish I could do more. There's a lot of craziness going on in the world.

But I think we're going to add winter on top of it. And when that happens,

conversations definitely change. Let me ask you. Raise your hand if someone in your life

mentioned gas or grocery prices in the last week. Raise your hand if someone's talked about gas

or grocery prices in the last week. Raise your hand if anyone has talked about. It looks like

the economy is shifting or worried about the stock market or your 401k. Raise your hand if you've

had anybody talk about that in the last week. That's about 80%, 85%, the first one was 100%. So

if conversations are changing, should we be altering our conversation and our influence tactics?

It all starts with the awareness because here's what I know. I'll watch this because I've

been through it now. I will watch companies that have think that whatever they do works.

And especially a lot of online marketing companies that have been in business for 10 years or

less. Mark my word. You're going to watch a lot of them will disappear because they won't realize

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