When you hear the words free enterprise or capitalism or free markets, what's the

first thought that comes into your head?

Or just about everyone it would have to do with making money.

But there's another side to free enterprise that's actually more important.

Free enterprise matters not just because of its unparalleled material benefits, but because

of its unparalleled moral benefits.

Now this might seem counterintuitive to you, especially if you've been spending a lot

of time hanging around college professors.

For decades, so many of them have preached that free enterprise is mostly about selfishness

and greed.

But after the fall of the Soviet Union and communism was repudiated, even the left grudgingly

acknowledged the utility of free enterprise.

But only as a necessary evil.

Sure, they said, free enterprise benefits us materially.

But the cost isn't worth it.

People become too materialistic.

Corporations become too powerful.

Profits are corrupting.

And there's just too much material inequality.

Is that a fair assessment?

No, it isn't.

And here's why.

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