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Hello, hello. I'm Brittany Luce and you're listening to It's Been a Minute from NPR, a show about what's going on in culture and why it doesn't happen by accident.

Yeah. culture and why it doesn't happen by accident. Have you heard of this guy named Brian Johnson?

Tech sent a millionaire turned health guru.

Maybe you know him from when he started getting infusions of his own son's blood.

Thanks for the plasma.

No worries.

Or for saying that he wants to live forever.

To put it simply, you don't want to die.

Yeah, that's right.

Or how he turned that idea into a movement, he's calling don't die.

Don't die is a religion. Don't die is an economic system. Don't die is a political system. Don't die as an ethical and moral social system.

If this seems bombastic, it's because it is. I think he's smart about how to make things go viral,

to share his ideas about how to live and therefore

how not to die, which includes some pretty basic stuff. Here's journalist Michelle Santiago

Cortez. He's doing a lot of common sense things like prioritizing sleep. I think he's the most

bullish on sleep. He's minimizing his sun exposure. He's exercising. And he also does some

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