The Power of Strategic Leadership | BRUCE PETTET
Order of Man
Ryan Michler
4.8 • 9.1K Ratings
🗓️ 28 January 2020
⏱️ 62 minutes
🧾️ Download transcript
Summary
Whether you're running a fortunate 500 company or working to lead more effectively in your home, your ability to rally the troops, inspire them to take action, and create the systems and process to allow your team (or family) to thrive is crucial.
That's why I'm extremely excited to introduce you to my guest today, Bruce Pettet, President, and CEO of Leupold Optics. Today, we talk about the challenges of running a 700 employee strong, 5th generation family-owned company. We cover strategic planning, working through differences of opinion, getting a team to buy into the vision, making tough calls, and the power of strategic leadership.
SHOW HIGHLIGHTS
- Fighting for our rights
- Woman hunters
- Guaranteed for life
- Life and death moments
- Building leadership
- Non-negotiable core values
- Three types of team leaders
- Generational value
- Thinking through your strategy
- Executing your plan
- Putting ego aside
- A critical part of growth
- Making the ultimate call
- Engaging team members
- Foundational work
- Defining dominance
BRUCE PETTET
As I said before, my guest today is Bruce Pettet and he is the President and CEO of Leupold Optics, one of the premier optic companies in the world.
He has been named one of the "Marketing 100" and Sporting Goods Business named him and "industry pacesetter."
In addition to his involvement in the organization, he A member of Safari Club International, Rocky Mountain Elk Foundation, and the National Rifle Association, where he shares Leupold's collective values of conservation and responsible hunting practices.
LEGACY
I know I've been talking about it for the last couple of months but if you are a father of a boy between the ages of 8-15, I want to invite you to our 3rd Legacy event on my property in Maine.
The whole goal of the Legacy experience is to create a rite of passage of sorts and equip you, as your son's father, with the tools, resources, and conversations he needs to thrive as a boy becoming a man.
It's no secret that the world is increasingly dismissive of men and masculinity and it's my goal (along with our cadre) to help inoculate and prepare your son for what this world has to offer.
I invite you to head to www.orderofman.com/legacy to watch a quick video and learn more about what this event entails and how it can be an integral component of ushering your son into manhood.
Again, head to www.orderofman.com/legacy to learn more and lock in your spot.
Join our exclusive brotherhood, the Iron Council.
Subscribe to our YouTube channel at www.youtube.com/orderofman
Connect with us on Instagram and Twitter
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Transcript
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| 0:00.0 | Whether you're running a Fortune 500 company or working to lead more effectively in your home, |
| 0:04.2 | your ability to rally the troops, inspire them to take action, creating the systems and processes |
| 0:09.9 | to allow your team or family to thrive is crucial. That's why I'm extremely excited to introduce |
| 0:15.2 | you to my guest today, Bruce Pettit, President and CEO of Loophold Optics. Today we talk about the |
| 0:20.6 | challenges of running a 700 employee strong fifth generation family owned company. We cover strategic |
| 0:26.5 | planning, working through differences of opinion, getting a team to buy into your vision, |
| 0:31.8 | making tough calls and ultimately the power of strategic leadership. |
| 0:35.2 | You're a man of action. You live life to the fullest. Embrace your fears. You've |
| 0:39.3 | boldly charged your own path. When life knocks you down, you get back up one more time, |
| 0:44.4 | every time. You are not easily deterred or defeated. Rugged, resilient, strong. This is your life. |
| 0:51.6 | This is who you are. This is who you will become. At the end of the day and after all is said and |
| 0:57.1 | done, you can call yourself a man. Gentlemen, what is going on today? My name is Ryan Mickler and I |
| 1:03.4 | am the host and the founder of this podcast and the movement that is Order of Man. You might |
| 1:08.0 | notice that my voice is a little deeper, a little sexier today. That's because I'm recovering from |
| 1:14.4 | from a cold or a flu or a bug. I was down in shot show in Las Vegas last week and apparently a lot |
| 1:21.1 | of guys called this bug, whatever is going around. I'm fighting through it. I want to make sure I |
| 1:25.8 | get you these conversations. We've got a very powerful one. In fact, the gentleman, I'm going to |
| 1:30.4 | introduce you to here in just a minute is somebody who I met with down at shot show. We're going to |
| 1:35.3 | get to that here in just a second. I do want to make a very quick mention before we get into that |
| 1:40.6 | of my friends over at Origin Main. I had a lot of people ask me about Origin while I was at |
| 1:47.1 | shot show in Vegas. They're boots, they're denim, all the other supplies they're doing. I want to |
| 1:50.6 | congratulate Origin and also Jocco for I think it was last week or maybe the week before they had |
... |
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