So this is the story as matters I was told and I thought no better place for me to speak

because my life is about lessons and the best way to teach lessons is to tell stories

and the best way to provide value is to tell stories because the lessons hold the value.

Now there's only two ways to provide value and I know in the car industry that most of

the reputation, whether it's true or not, is indicative of how I learned how to sell.

See I made my first million nine months out of law school selling because I was an expert

at what they call overselling back end selling line manipulating and cheating.

Some of you may understand those methodologies of making money and people that are really

good at it can make a lot of money by over selling back and selling line manipulating

and cheating people.

But it didn't last for me and here I am years later after losing over a hundred million

dollars in my thirties.

While I was running the most notable sports agency in the world, they made a movie

Jeremy Guire about my firm.

Every week I need to fix first picks in the draft, Warren Moon, Troikman, Steve Young,

Lennox Lewis, Vander Holyfield, Sebastian Ramirez, it didn't matter who we had, it was not

only losing everything but I had access to what billionaires couldn't even afford.

And at that time I didn't understand value because those qualities that made me a multi-millionaire

and got me my job as CEO of the most notable sports agency in the world was still that I

could over sell back and sell a lot of manipulating cheat better than most people.

And it was my wife who pointed out value to me as she threatened to leave me in my thirties

as I came home at 5.30 in the morning from lying to her manipulating cheating, overselling

...