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The Futur with Chris Do

The Power of Story, Struggle, and Staying the Course w/ Sun Yi | Ep 371

The Futur with Chris Do

The Futur

Arts, Education, Marketing, Design, Business, Self-improvement

4.9998 Ratings

🗓️ 14 August 2025

⏱️ 50 minutes

🧾️ Download transcript

Summary

Register for AdobeMax using the code FUTUR25 for $400 off a full pass.  See you there! In this episode, Chris Do sits down with brand strategist and storyteller Sun Yi to unpack the truth behind internet personas, the realities of creative entrepreneurship, and how storytelling unlocks influence. From building his agency out of a New York apartment (and sleeping in the office) to helping others reframe their own narratives, Sun shares the pivotal moments that shaped his career—including how his wife Gigi helped turn a struggling business into a thriving one. They explore the tension between craft and commerce, emotional thinking vs. structure, and what it really takes to raise your prices, trust your gut, and teach others to say “I never thought of it that way.” Whether you're building a brand, running a creative business, or trying to find your voice online, this episode is a masterclass in owning your story—on and off camera. Timestamps: (00:15) Internet Personas vs. Real Life: Who Is the Real Sun Yi? (03:00) From Freelance to American Red Cross: Building an Agency from Scratch (10:50) The Gigi Effect: How Business (and Marriage) Saved the Company (22:00) Leadership, Loyalty, and Letting Go in Business (30:20) Why Sun Doesn’t See Himself as Creative—and Why That’s His Superpower (38:05) The Mechanics of Storytelling: How to Make People Say “I Never Thought of It That Way” (44:00) Myth-Truth Sandwiches, Logic Traps, and Reframing Beliefs (47:20) Da Vinci, Multidisciplinary Thinking, and Finding Your Niche Check out today's guest, Sun Yi: Sun's Instagram: https://www.instagram.com/sun.yi/ Sun's YouTube: https://youtube.com/c/sunYiCo/ ⁠⁠⁠Check out The Futur: Website: ⁠⁠https://www.thefutur.com/⁠⁠ Courses: ⁠⁠https://www.thefutur.com/shop⁠⁠ Linkedin: ⁠⁠https://www.linkedin.com/company/the-futur/⁠⁠ Podcasts: ⁠⁠https://thefutur.com/podcast⁠⁠ Instagram: ⁠⁠https://www.instagram.com/thefuturishere/⁠⁠ Facebook: ⁠⁠https://www.facebook.com/theFuturisHere/⁠⁠ Twitter: ⁠⁠https://x.com/thefuturishere⁠⁠ TikTok: ⁠⁠https://www.tiktok.com/@thefuturishere⁠⁠ Youtube:⁠⁠https://www.youtube.com/thefuturishere⁠⁠ Check out Chris Do: Website: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ LinkedIn:⁠⁠https://www.linkedin.com/in/thechrisdo/⁠⁠ Facebook:⁠⁠https://www.facebook.com/BizOfDesign⁠⁠ Instagram:⁠⁠https://www.instagram.com/thechrisdo/⁠⁠ Twitter:⁠⁠https://x.com/thechrisdo⁠⁠ TikTok:⁠⁠https://www.tiktok.com/@thechrisdo⁠⁠ Threads:⁠⁠https://www.threads.net/@thechrisdo⁠⁠ Zaap: ⁠⁠https://zaap.bio/thechrisdo⁠⁠ Clubhouse:⁠⁠https://www.clubhouse.com/@thechrisdo⁠⁠ Behance: ⁠⁠https://www.behance.net/chrisdo Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Hey guys, today on this episode of the pod, we're talking to Sun Yi. You may know him as a person

0:04.5

where when you watch this content, you come to this conclusion. I never thought of this way.

0:09.4

Now, when you watch this episode, you're going to know where that comes from and why he's known for

0:12.9

that. Hey, I'm Sun Yi, and you're listening to the future.

0:27.8

In case you guys can't tell, we're in a totally different location, a beautiful home here in Orange County.

0:32.2

We could not ask for a better set. So thanks to the entire team for making this happen.

0:36.0

The man who's sitting in front of me is named Sonyi, and you probably have seen some of his posts on social.

0:57.1

Chances are you love him or you were triggered by him, or maybe you're both. Son and I met in person recently at South by Southwest in Austin. He's a globetrotter. He's been zipping around all over the world at Atomicon, and then he was just at Khan, and then he came back here for VidCon. So he may be running on fumes, so we'll get the most out of the situation, but some thanks for being a part of the podcast. Thank you so much, Chris. Yeah, so here's the first thing. I just want to throw it off, just to break the ice a little bit. I know this is just a distinct difference between what I perceive your online personality as and the person that I met in real life. And I'll describe this and tell me if it's a fair characterization. On the internet, you give a lot of hot takes, go on rant, and you say, stop doing this. And you use semi-violent language, I think on purpose. And I can tell you know how to write because you use words very effectively to get people to have a feeling or sharpen their thing. And I think for a while now you've been using the whole, I never thought of it like that, right?

1:31.3

So there's a couple things there.

1:33.3

But when I meet you in person, you're like the sweetest, softest, like, hey, how's it going?

1:38.3

Is everything cool?

1:39.3

No rants and very humble and kind and generous.

1:42.3

And first, is that an accurate portrayal to the two sons?

1:48.0

I mean, I don't know if it's two different sons, but I, most of the videos that I post are from either Zoom calls.

1:55.0

Yeah.

1:56.0

Where I'm teaching or like I'm on a podcast or something like that.

1:59.0

Yeah.

2:00.0

And I think when I'm talking to somebody, sometimes I can get a little heated or like I could on a podcast or something like that. Yeah. And I think when I'm talking to somebody,

2:01.6

sometimes I can get a little heated or like I could get a little passionate,

2:05.6

especially if I'm teaching or something like that.

2:07.6

And those usually happens to be the best parts, most interesting parts.

2:12.6

So, but I don't think all my videos are like that.

...

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