The Power of Referrals and Building a Strong Company Culture with Karla Singson

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 22 November 2022

⏱️ 37 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Karla Singson is an entrepreneur and business owner from the Philippines. She is the founder of Scalewind, a company that provides outsourced services to businesses. She is also the owner of a flower shop and an events company.Scalewind is a company that helps other businesses outsource their work, and they did it all without spending money on ads. In this episode, you will learn:1. How Karla Singson went from failing to get a job at Proctor and Gamble, to starting a successful flower shop business in the Philippines which she eventually franchised2. How Karla was able to grow her company, Scalewind, to over a million dollars in revenue in one year without spending money on ads3. How Karla's team is able to find and vet the right people to be on their team by using referrals and focusing on core values.Curious to see how much Scalewind can help you save on labor? Check out the Scalewind Calculator!We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.4	Welcome to Your brand Amplified.
0:14.1	I'm Anika Jackson and I am so excited to be here
0:17.2	with Carla Singh Song.
0:18.4	Carla, welcome to the show.
0:20.8	Hey, Anika, super excited to be here and thank you for having me.
0:25.0	Absolutely. I always love talking to other Asian entrepreneurs as well and hearing your story and you have such an inspirational and amazing journey of everything that you've built up and done.
0:37.5	So I'd love for you to start from the beginning.
0:40.0	Yeah, you know, let's get to it. So I'm Filipina. I grew up in the Philippines. My surprisingly, my ancestry results showed 65% Chinese and 12% Vietnamese and only 12% Filipino.
0:57.7	So I was really surprised about that, but I'm like Filipino AF and I know how to cook all the Filipino food. I know all the
1:06.6	Filipino superstitions, all the jokes, you know like well you know I'll give you
1:12.0	a little trivia so when I was growing up my mom said you're not supposed to sing
1:16.7	when you're cooking because you're gonna become a widow so but it's fun to sing on you're cooking.
1:25.0	So it's weird. So anyway, so those things.
1:27.0	Right now, I spend some time in the United States,
1:30.0	but right now I live in Mexico full time,
1:32.0	three blocks from the beach and
1:34.8	Pia at El Carmen, so I'm really enjoying it there. I grew up in the Philippines and
1:39.9	I actually grew up poor in the Philippines. So I remember when I was a kid, my mom had a budget of $20 for a full outfit.
1:48.4	And we had to go to like different cheap malls to put this outfit together and we only had like new clothes every
1:56.6	Christmas or something like that unless we have like hand-me-downs or you know from our like Richard
	...

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