What is up, guys? You listen to the MFCEO project. I'm Andy. I'm your host, and I am the

mother fucking CEO. Guys, this is your first time listening. Welcome. We're going to talk

about some important practical steps today. It's Tuesday. That's what we normally do on

Tuesdays, on Thursdays. We're going to punch you right in the face with some motivation.

So we get two different styles of content every week. Do we do this for free? The only thing

I ask of you guys is if you enjoy the podcast, if you've got content that helps you during

this podcast, I ask you to share with one of your friends. As always, I'm joined by my

co-host Vaughn, the pastor of disaster. What's up, my man?

Hey, man, I'm excited to be rubbing elbows with the Titans of industry. Hey, are you

going to brag in yourself? I don't brag, man. Well, okay. Pretty excited about your

article in Inc. It's incredible. Yeah, totally fantastic. It's cool. It was a nice little

feature. I think the content of the article is what's important. Considering, I think

that's what we're going to talk about today. It's a good time. If you hadn't seen the article,

it's on Inc. It was on the homepage for about a week. I got the link to it on my Facebook

page. And I probably posted on Instagram too. But the basis of the article is this. Personal

branding is very fucking important. Okay. So many people take personal branding as if it's

for other people. And they think that it's for celebrities or it's for influencers or

for people who are becoming something. And so instead of like being the driver of the

car, they decide they're going to be a passenger and they're going to be an observer. You know,

they're going to be a fan in the baseball stadium instead of a player. But what you have

to realize is that everybody's a player now. It doesn't matter if you're a CEO, if you're

a famous actor, if you're a famous influencer, or if you're just going to be an employee

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