The Power of Passion: How Renee Harris Turned a Farmers Market Business Into a Skincare Empire

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 1 December 2022

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

Renee Harris is the founder of Made On Skincare, a line of all-natural and organic skincare products. She started the business in 2009 after finding a recipe online to fix her own dry, cracked skin. Made On Skincare has since expanded to include a variety of products for different skin types and issues, all made with natural and organic ingredients.She began by selling at farmers markets and then took their business online, reaching out to mom bloggers to promote the products and soon saw a surge in sales. They've since expanded their product line and continue to operate their business from home.In this episode, you will learn the following:1. How Renee Harris turned a problem she was having with her skin into a business opportunity2. The importance of market research, especially when starting a business3. The importance of finding a niche market and catering to their needsTry a sample product today: https://store.hardlotion.com/products/freebielistTo help children find their business passion, check out Renee's workshop calledFind Your Passion Early: A 1-hour Workshop for Teens ages 12-16 https://parenttheirpassion.com/purchase/find-your-passion-early-teen-ecourse/We're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.4	Welcome to this episode of Your Brand Amplified.
0:15.0	I'm Anika Jackson and I am here with Renee Harris of Made On
0:18.9	Skin Care.
0:20.0	Renee, we've talked about this and after reviewing all of your amazing materials, I know that there are so many tangents we can go on.
0:27.0	So I'm really interested to see where our conversation leads us.
0:30.0	It's always a surprise to me.
0:33.0	But that's the best having really organic conversations and I'm just so thrilled to have you on the show and I'd love for you to share your journey of creating your business and how you got there.
0:46.0	Yeah, it definitely was not the thing I would have said, you know, when I was a little kid, I'm going to grow
0:52.1	up and be an entrepreneur. I'm going to grow up and be an entrepreneur I'm going to grow up and sell lotion I'm that was never really I didn't have any training I went to school to become a high school public public school teacher so I did that for years.
1:04.1	And but the skin care line came through just my husband and I,
1:10.3	we have a lot of kids, so we'll get to that.
1:12.2	But we have nine kids at the time we had seven just the two of us and so that was a little bit part of the whole story but he always always
1:25.0	The time that our business started he was working from home for a big tech company and
1:30.0	We saw kind of the handwriting on the wall that there are a lot of layoffs happening.
1:34.3	In the meantime, I for fun had started a farmers market booth where I was just selling this
1:40.0	handcrafted skin care lotion that I made myself kind of found a recipe online.
1:45.8	It fixed my own skin so it was kind of one of those problem solution things and I wanted something
1:51.0	different to do and I had kind of involved my two older boys who were 12 and 10 at the time, actually 8 and 10.
1:57.0	And so we would show up on Saturdays and that's when I realize I love, actually I love selling, which is weird because that's not my personality.
2:06.0	I think a bunch of owners tend to decide they really like the marketing.
	...

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