The Power of Kosas: Sheena Yaitanes on Creating a Powerhouse Clean Brand
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 14 April 2020
⏱️ 61 minutes
🧾️ Download transcript
Summary
You know by now that we adore clean beauty brand Kosas, which was founded in 2015 by Sheena Yaitanes, a scientist, artist, entrepreneur, mother, and life-long beauty devotee. Sheena was introduced to cosmetics at a young age by her mother, who worked in the industry. Her fascination with makeup and artistic expression lead her to study chemistry at UCI and get a painting apprenticeship with artist Stephanie Pryor. Sheena combined her passions to create Kosas, and on today's episode she explains what "clean beauty" means to her and discusses Kosas' newest launch: The Sun Show Bronzer, which is available today.
Shop the product mentioned in today's episode: Episode 45
Summer Fridays Lip Butter Balm ($22)
Lime Crime Bushy Brow Pen ($20)
Ghost Democracy Lightbulb Vitamin C Serum ($34)
Anisa Detail Treatment Brush ($22)
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Transcript
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| 0:00.0 | Hi Kirby. Hi Sarah. Welcome to Los Angeles. We're getting better. We're trying. |
| 0:11.0 | The last time it was, it was really bad. Yeah, it was rough. That was my fault. |
| 0:16.8 | No, I think it was like, no, no, no. |
| 0:18.9 | It's okay. We keep being like, ah, ah. |
| 0:22.7 | It's okay. |
| 0:24.0 | We keep it, you know, exciting. |
| 0:26.5 | So you never know what to expect every week. |
| 0:30.3 | Sarah, how was your first week of being a free woman? |
| 0:31.2 | Oh my gosh. |
| 0:32.0 | It was great. It was everyone has been so supportive, reaching out, telling me to pitch them, offering me little |
| 0:40.1 | side gigs and stuff. So it's been so nice. Yeah. So I wrote my first piece for Allure. |
| 0:47.7 | Yeah, Allure funds Los Angeles. Yeah. Thanks, Kara. Thanks for being our angel investors. |
| 0:59.9 | But truly. Yeah. Thanks, Kara. Thanks for being our angel investors. But truly. Yeah. So and then I have a few more stories in writing. But yeah, it's been fun to like pitch ideas again. And yeah, so we'll see. |
| 1:07.1 | How about you? How was your week? It was good. I felt really productive. I've gotten back into |
| 1:13.0 | like editing mode for video. So I'm editing the video with Jared Bailey right now for the eyebrows. |
| 1:19.3 | So fun. And it's a video all about basically just how to quaff your own eyebrows at home without |
| 1:24.8 | like messing up the shape too much if you already like had a shape. |
| 1:28.6 | And it's so informative. |
| 1:30.1 | He's so great. |
| 1:31.2 | We all know this. |
| 1:32.3 | But that's going to go up this week. |
| 1:33.8 | So I'm feeling like really productive doing that stuff. |
... |
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