4.9 • 4.4K Ratings
🗓️ 18 November 2023
⏱️ 59 minutes
🧾️ Download transcript
“We will do our jobs. We will do a good job. We will do all of the basics and we will do it every time.” Today, join Alex (@AlexHormozi) he guests on Leveling Up with Eric Siu to discuss the challenges and lessons learned from running multiple businesses simultaneously, emphasizing the importance of focus and specialization. He also shares insights on the role of content in driving deal flow and the complexities of operating a holding company. This is part 1 of the interview.
Welcome to The Game w/Alex Hormozi, hosted by entrepreneur, founder, investor, author, public speaker, and content creator Alex Hormozi. On this podcast you’ll hear how to get more customers, make more profit per customer, how to keep them longer, and the many failures and lessons Alex has learned on his path from $100M to $1B in net worth.
Follow Eric Siu on:
➤ Instagram | Twitter / X | Spotify | Apple
➤ Check out full episode on YouTube!
Timestamps:
(2:15) - Holding company, content for deal flow.
(11:19) - Managing stress with multiple companies and content creation.
(15:13) - Advice for those buying businesses and hiring operators.
(19:32) - Transitioning from minority to majority investments.
(23:40) - Changes in content strategy over the past 12 months.
(28:29) - Percentage of work on shorts vs long-form content, hooks, stories.
(36:17) - Indoctrinating team into way of thinking.
(44:04) - Evolution of Alex and Leila's relationship.
(49:27) - Structure of Alex's content team and filming days.
(57:50) - Compounding on various platforms.
Follow Alex Hormozi’s Socials:
LinkedIn | Instagram | Facebook | YouTube | Twitter | Acquisition
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0:00.0 | And so a lot of people will do anything for the algorithm, but like if it's not on brand for me, |
0:04.9 | if it's not something I'm an expert in, I'm not going to talk about it. |
0:07.3 | That's my one piece of advice for anybody who's like getting starting to get into the game of content is like |
0:11.2 | just talk about stuff you know about just don't |
0:13.1 | pretend to be someone you're not. |
0:17.1 | Welcome to the game where we talk about how to get more customers, how to make more |
0:20.4 | per customer and how to keep them longer and the many failures and lessons we have learned along the way. |
0:24.3 | I hope you enjoy and subscribe. |
0:27.8 | What happened with the Croix? |
0:29.0 | Yeah, so you introduced us to whatever, some guy at Croix, yes Dan yes Dan you know then sent us all these |
0:34.5 | cool designs for some acquisition knock on Croix which would have been dope and I |
0:37.4 | would have totally wrapped them and it was like yeah we'll do some sort of |
0:41.0 | collab thing like right when we were ready to move forward I was like cool like send me whatever link I can promote and like let's do this like I didn't even really like care about like money splits or anything I just like thought it'd be dope if everybody had some. Yeah. And then he was like, |
0:53.4 | just tell us how many you want and here's the bill. And I was like, huh? And it wasn't even that they were priced at |
0:59.8 | normal Croix. They were priced it twice with the normal. It was like 80 bucks to us to have the crocks and I was like |
1:07.6 | there's some massive misunderstand. I was like so many people if there was like an acquisition |
1:11.7 | not com crock would would rep these like for sure |
1:15.2 | like tens of thousands of people who like did the thing like I'd get this one or whatever |
1:18.7 | and so because I was a prima donna I was like no I'm not wearing Croix again |
1:24.7 | And so after that I stopped we're not done here. I'm gonna help sort this |
1:28.2 | So the story here is at my thing last year at my event. You were in Croix and you were just like, dude, I'm ready to take it to the next level. |
1:34.7 | I'm super motivated promoter. |
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