The Power of Effective Communication in Business: A Case Study with Bryan Rutberg

Your Brand Amplified

Bleav + Anika Jackson

Social Media, Public Relations, Artificial Intelligence, Sales Strategy, Entrepreneur, Marketing, Management, Branding, Entrepreneurship, Communications, Ai, Sales, Podcast, Business, Marketing Trends, Women-owned, Small Business, Business Trends

5.0 • 132 Ratings

🗓️ 24 November 2022

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Bryan Rutberg is the founder of Three C Communications, a communications firm that helps brands connect with their customers. He has over 20 years of experience in corporate communications, marketing, and sales, and is an expert in speech writing and customer relations.If you're feeling frustrated because your marketing efforts aren't leading to the customer loyalty you desire, then this episode is for you! In this episode, you will learn:1. The importance of effective communication in business2. The benefits of customer programs and relationships3. The power of emotion in marketingLearn more about Bryan's methods below:DOWNLOAD THE EBOOKLove & Profit: 10 Ways to Transform Customers into Lustomers™ https://love.3ccomms.com/en-us/love-and-profit-ebookSELF-ASSESSMENTAssess your own business communications skills to gain insight into your strengths and growth opportunitieshttps://bit.ly/3c-self-assessmentWe're happy you're here! Like the pod? Visit our website! Check out our sponsor PitchDB! Start your trial on Simplified!

Transcript

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0:00.0	Welcome to Your Brand Amplified, the podcast where we interview marketers, publicists, and
0:06.5	brands to learn their stories, what makes them tick, and tips and tricks that make a difference.
0:12.4	Welcome to another episode of your brand Amplified.
0:15.2	I'm Anika Jackson here with my fellow PR and Communications
0:19.8	Professional Brian Ruhr, founder of 3C communications. Brian, thank you so much for coming on today.
0:26.5	What a pleasure to be here.
0:28.5	Oh, I'd love for you to tell our audience
0:33.4	a little bit more about your backstory
0:35.2	and how you got to where you are
0:37.5	and founding your communications firm.
0:41.2	Yeah, my backstory, the simplest way to look at is I'm a word nerd. I'm just a geek, right? I was always the kid with his nose buried in a book all through elementary school or junior high and high school and went to college and was an English major and the chance to play with words and the chance to use language and
1:05.0	language and rhetoric to start the building of relationships
1:10.1	between people, between brands and their customers, and between any two audiences you need to get, it just frankly turns me on.
1:19.3	So I had a 20 year professional corporate career where I did things like sales and marketing and
1:27.2	customer support work ultimately alliance management speech, and the two threads that ran through everything I did,
1:37.0	were, I would always advance by being a clear communicator and I got lots of credit for my ability
1:47.7	to build relationships between organizations, between companies and their customers.
1:53.9	Those are the two things I'm good at.
1:55.8	So after that 20 year corporate career
1:59.4	and a short stint as a partner
2:02.4	in a small consulting firm doing a lot of partnering strategy and marketing strategy.
2:07.0	The chance to go out and do my own thing proved hard to resist and I fell back to what's comfortable for me and where do I feel like I can
	...

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