The perils of being a premium car marque (Jaguar, Maserati and Alfa Romeo) #230
The Intercooler
Dan Prosser and Andrew Frankel
4.8 • 868 Ratings
🗓️ 23 September 2024
⏱️ 55 minutes
🧾️ Download transcript
Summary
Dan Prosser and Andrew Frankel explore the struggles at Jaguar, Maserati and Alfa Romeo. The similarities between the three car makers are striking – all have great racing heritage, all have produced some of the most beautiful performance and luxury cars ever produced, all have enviable brand power and, having all pursued the premium mass market game, each one has suffered dire financial troubles in recent times. So where did they go wrong?
Use coupon code pod15 at checkout to get 15% off a subscription to The Intercooler's online car magazine! With a 30-day free trial, you can try it risk-free – https://www.the-intercooler.com/subscribe/
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to the Intercooler Podcast. |
| 0:06.0 | Hi everybody welcome back to the Intercooler Podcast with Dan Prosser and Andrew Frankel is episode 230 |
| 0:12.0 | and we're talking about the pair Andrew Frankl, this is episode 230. |
| 0:12.8 | And we're talking about the perils of being a premium car brand. |
| 0:17.8 | Yeah. |
| 0:18.8 | Because it's not that straightforward. |
| 0:20.5 | And there are many, many instances from the past to prove it. |
| 0:25.0 | Actually before we get started I'm just going to remind you all that podcast listeners can get a 15% discount on the cost of subscribing to the Intercolor our online car |
| 0:34.8 | magazine. Click the link in bio in the description excuse me or head to the |
| 0:39.7 | dash intercolor.com and at check out use coupon code pod 15 for a 15% discount on your |
| 0:47.0 | subscription it's just the best way to support what we do here so if you enjoy |
| 0:51.3 | the show you appreciate what we do with the |
| 0:52.8 | podcast and you want to support us that is the way to do it and I think the point |
| 0:56.0 | is that you know it's great that you listen to the podcast but it is actually quite a small |
| 1:01.3 | proportion of what you and I spend most of our time doing, which is |
| 1:04.8 | working on this website and app, where we have gathered together the greatest band of |
| 1:08.9 | writers, drivers, engineers, designers, writing for any publication anywhere in the world, genuinely, |
| 1:16.7 | and we publish new stories by that lot every single day of the working week. |
| 1:21.3 | If you haven't gone and checked us out, please do. We think you'll think that we are worth it and if you do and you subscribe to it, it enables us to do more of this. |
| 1:31.0 | Yeah, it's really important. So thank you to everyone who has done it so far. A lot of you have. So please keep going. We do appreciate it. And if you subscribe now, you get unlimited access to everything we've ever published that's |
| 1:46.1 | 1200 stories something like that two million words two million words enough to keep you busy for a while and there are no ads |
| 1:50.1 | it's unlike anything else actually in our little world. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Dan Prosser and Andrew Frankel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Dan Prosser and Andrew Frankel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.