The Passion Project That Turned Into a 2.0 in 10,000 Stores Nationwide with Chloe Epstein Co-Founder of Chloe's
Dear FoundHer...
Lindsay Pinchuk
5 • 854 Ratings
🗓️ 17 January 2023
⏱️ 44 minutes
🧾️ Download transcript
Summary
“We were just experimenting,” says Chloe Epstein, Co-Founder of Chloe’s, about the origin of her fast-growing line of natural frozen treats. After having her first child, Chloe wanted a treat that both satisfied her sweet tooth and contained natural ingredients that she could feel good about feeding her family, so she decided to create one herself. Leaving her position as a Manhattan Assistant District Attorney, she founded Chloe’s in 2010, offering her simple, unique soft serve blends made simply from fruit, water and cane sugar. What started as a brick-and-mortar store in Manhattan in 2014, expanded into a line of better-for-you frozen pops. It quickly became one of the fastest-growing frozen novelty brands in the United States, and is available in more than 10,000 stores nationwide, including Whole Foods, Sprouts, and for wholesale at stores like Costco.
Top takeaways from today’s episode:
- Recognizing when something’s not right with your business and revise until it is
- The importance of self-reflection
- Remember why you started and stick to your mission and core values
- Generating awareness with live marketing events
- Nurturing genuine, solid, supportive relationships within your company and without, as early as possible
Quotes:
• “We knew what we didn't know. We knew we didn't know a lot. But we didn't know how much we didn't know.” (11:58-12:04 | Chloe)
• “We were good at self-reflecting and seeing what was working and understanding that we needed to make these changes.” (18:03-18:11 | Chloe)
• “There's always a challenge that you couldn't even conceive of, and after all these years, you’d think we'd have seen it all. But yeah, it's been a really long time.” (35:47-36:04 | Chloe)
Connect with Chloe Epstein:
Instagram | https://www.instagram.com/chlo.epstein/
Instagram | https://www.instagram.com/chloesfruit/
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Transcript
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| 0:00.0 | Dear Founder, as you know, there's no blueprint for entrepreneurship. You wear so many hats, |
| 0:08.6 | you burn the men'side oil, you pour your heart and soul into everything that you do. But without a doubt, |
| 0:14.1 | the journey is worth every single second that you put into it. I'm Lindsay Pinchuk, host of the Dear |
| 0:20.1 | Founder podcast. I say this because I've |
| 0:22.7 | lived it for over a decade. I started my first company with $500 in my pocket and a baby in my belly. |
| 0:29.3 | I grew it and I sold it all. This podcast is my weekly letter to you. We'll talk all things |
| 0:35.6 | starting, growing, nurturing, and in some cases, even |
| 0:39.3 | selling a business. Together with some of my closest contacts, I'm here to help you find your |
| 0:44.2 | own success, whatever that means to you. The ride as a founder is the ride of your life. So come on |
| 0:50.2 | and join me for another episode that will get you one step closer to reaching your |
| 0:54.3 | own founder goals. Welcome back to another episode of Dear Founder. I'm your host, Lindsay |
| 1:01.3 | Pinchuk, and as we explore the theme of how to start and succeed in your 2.0 all month long, |
| 1:07.5 | I hope that you know that even as we share stories of starting over for a second or a third |
| 1:11.9 | time, the lessons and the nuggets of information in these conversations can certainly be applied |
| 1:17.1 | successfully. If it's your first time, your second time, your fifth time, your 10th time, it really |
| 1:22.3 | doesn't matter. If you're starting a business, these lessons are for you. If you're in a business, these lessons are for you. |
| 1:30.9 | I cannot think of a better way to save yourself time and hassle than to hear the lessons from the women who have done this already and done it already many times over. |
| 1:41.8 | I am very excited to share today's conversation with you, not only because |
| 1:46.6 | her product stock my freezer, but because as you will soon see, her story of taking a passion |
| 1:53.4 | project to 10,000 stores nationwide is simply incredible. If today's story inspires you, |
| 2:03.8 | I urge you, please share it. Send it to a friend, |
| 2:09.6 | text it, email it, put it in your Instagram stories, tag at Lindsay Pinchuk, tag at Dear Fountain. |
... |
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