This is the Russell Brunson show.

Hey, what's up? This Russell Brunson. Welcome back to the show. We just finished the Offer Lab launch. I think most of you probably watched it or a part of it. Hopefully you enjoyed it at the Offer Lab launch. After the launch day, then we had a three-day event happening afterwards. It was kind of a four-day event and it was chaos and it was fun and it was exciting.

We had over 40, I think 45 speakers who came and spoke.

And it was exciting. We had over 40, I think 45 speakers who came and spoke.

And it was amazing. But I had a chance to do a special presentation each day that thought

was really fun and I wanted to share here with you guys on the podcast. So the first presentation,

this was really fun for me to give because I talk about how we made money before Facebook, before MySpace, before friends or back when we were just getting started in this game. How did you have successful in line? How did you make sales and drive traffic when you didn't have these ad platforms to drive traffic from? And I showed everyone what was happening. And one of the premises of this talk is like if you want to understand how to be successful in the future, you have to learn about the past. Because right now there's a storm coming, traffic is changing, everything is shifting, and those who understand how we had traffic before Facebook, the ones are going to be successful now that getting traffic is harder and harder on Facebook and the other platforms. And so that's this presentation about. I hope you enjoy it. If you haven't got your OfferLab account yet, it's completely free.

You just go to OfferLab.com and get signed up.

It's really cool. And so go check it out. And that's all you got to do. So thanks so much, you guys. And we'll jump right into the first training right now. What I wanted to spend my first 30 minutes or so today before we start bringing in all the other guest speakers is I just wanted to share with you guys basically a history lesson.

My belief is that for you to be successful in the future, you have to understand the past.

And most of you guys who are even in this room, for sure at home, most of you guys haven't been doing this that long.

In fact, I want to do a quick poll. How many guys have been in this game, this online business game,

for more than a year? If you've got a year, raise your hand. Okay. More than five years.

Keep your hand raised. More than 10 years, keep your hand raised. More than 15 years, keep your hand raised. More than 20 years, keep your hand raised more than 15 years keep hand raised more than 20 years

keep your hand raised more than 25 years keep your hand raised there's one person in the room me and

i don't maybe one or two okay so i've been playing this game for a long time i know i look like

i'm 11 years old i'm actually 45 years old right now which which is crazy. I started this game when I was 21. So that's kind of when I got into this world. And back then, the internet looked completely different. It's not like it is today. And we had to figure a lot of things out. And so what we were doing back when I was in my 20s is the secret to being successful moving forward.

Okay? When I wrote the Traffic Seekers book, the introduction title was, there's a storm coming. I talked about this, man, four years ago, I'm like, there's a storm coming, traffic's changing, internet's changing, those who don't understand these core principles are going to struggle. And I've watched now over the last four years since I wrote that in the book, I've watched as the internet has changed, as ads have changed, as platforms have changed.

And so many people who I love and care about who have amazing messages and products and services have fallen away

because they didn't heed the warning then. And so this is me reheating the warning today.

Because things are not going to get cheaper online. Traffic's not going to get easier.

Going viral is not going to be an easier thing, okay? And so the secret for you to be successful in the future is to understand the past. How did we play and win the game before we could buy ads? Before we could just turn on, you know, make a video when viral. Like how did we do it before all that stuff? And if you understand that, it's going to change everything moving forward. That's how you're going to be successful in the future. Because if and when your ad account gets shut down, you get delisted, your video stops going viral, like all the things that can and will probably happen in the very near future for everybody. Okay, happens to me, happens to everybody. If you understand these principles I want to talk about this morning, it will give you the ability to weather the storm won't even matter.

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