That's where we're like, okay, let's try out this crazy idea of paying all of our employees the exact same rate, including ourselves once it came to paying ourselves.

And then it kind of went from there of like, okay, well, we have equity in the company.

So we would make it fair is to give our employees equity based on like how long they've been with us and whatnot.

So we're implementing that as well. And we just kind of went down the list and looked at pricing and it's like, okay, well typically companies price at a certain price to, you know, make certain percentage with wholesale

and then leave a little bit to where they can

offer discounts, so the product moves faster and whatnot.

And we're like, OK, well, we don't like making those decisions because essentially it's

Telling the customer what they're paying

Rather than letting them choose So we implemented a sliding scale

on our website for essentially like within reason

of kind of covering our costs,

customers choose what price they want to pay for our products.

And all of this thought process went into what became the Mad optimist.

And we worked with a design agency who kind of joined the team and basically we were able to

What really helped us with that is we were able to clearly lay out to them all of these feelings we had and kind of all of these values that we hold as a company and that allowed everything to be distilled down and when it came down to it the words

the mad optimist really just fit very well.

I'm Sreeny Rao and this is the unmistakable creative

podcast where you get a window into the stories and insights of the

most innovative and creative minds who started movements, built thriving businesses, written

best-selling books, and created insanely interesting art. For more, check out our 500 episode

archive at unmistakable Creative.com.

With Eldie's most magical Christmas comes a sparkling opportunity by a six-pack of Holly Lane deep-filled mince pies for just one pound nine until December the 31st and you could win one of thousands of prizes including her years free shopping at Aldi.

...