So I want to talk about what is really the only thing that matters if you're running Facebook

ads. If you guys don't know who I am, my name is Brian Moran. I'm the founder over at Sam Cart

and Creator You and then most recently Type Set made my first million dollars online by the time I was

25 all from Facebook ads selling my own products. By the time I was 35, sold over $100 million worth of products,

primarily driven by Facebook ads.

It was one of the first few folks to get on Facebook ads way back in the day.

So I've seen this platform from its very infancy to today.

And the good news is today, it is incredibly easy compared to how it was a long time ago. Most people today, if you

watch YouTube videos or buy courses about Facebook ads, they make them more complicated than they

need to be because if they didn't, their course would be about eight minutes long. And that's what

I'm going to give you in this video. It's really the only thing that you need to know because

Facebook does almost everything

for you now. So if you look at your ad over on the right hand side, your ad is really

made up of like only a couple things. You have your main creative, the image of the video right

in the middle, the headline, and then the actual post text. Nothing else really matters.

Like the button over here doesn't really

matter. The comments now don't even really matter because Facebook actually does most of the

work for you and brings a lot of the good ones up to the top. Managing them can be a huge pain in

the ass, but can be valuable. But we used to have to do one, so much more when it came to actually managing our ad

account. Like having all these different audiences and figuring out which ones were the best

one to drive this ad to. There were three, four, five different ways to optimize your ads.

The landing pages, different campaign types, splitting everything.

...