Check out Datacolor's Spyder5PRO:: http://bit.ly/ArtofP_Spyder Use the promo code "TED" at checkout for a 15% discount (Valid through 9/30/2018) This video is sponsored by Datacolor. Calibrating your display is probably the most important thing that every photographer should be doing, but for whatever reason most don't. In this video I'll show you how you can use tools such as the Spyder5 and the SpyderCheckr to calibrate both your monitor and cameras as well for consistent and accurate color throughout your entire workflow. Color calibration establishes a baseline for all of the color and edit work that you do in Adobe Lightroom or Photoshop. It keeps colors consistent so the reds in the print are the same reds you saw on your screen. The blue saturation is the same on the page as it was in your intention of the edit. We've talked a lot about the "photographers intention" in the last few videos and we are moving into color manipulation in the editing process with Adobe Lightroom and Capture One. Calibration is absolutely essential moving forward as if we don't calibrate, we are just guessing. We don't want to guess, we want to make deliberate and accurate work that matters.