What's up, beautiful people? Welcome back to another episode of the Action Academy podcast,

the show that teaches you how to replace corporate with cash flow, and that helps you unlock

your inner entrepreneur. I am Brian Lubin, your humble host and guide. If you guys are new here

in March of 2022, I left a six-figure corporate position to travel the world while building

my own business from zero to $10 million a year. This podcast is a documentation

of that very journey. On this podcast, I share the wins, the losses, and the lessons along the way.

And I am pretty sure that once I hit the $10 million a year mark, I think I'm going to be the first

person to pull this off from literal scratch, the documentation from actually being in the

corporate job to the mountaintop.

So, guys, today's episode is a lesson episode. And it's something that I've had to learn

the hard way. And you guys are about to learn the hard way as well. So first and foremost,

let's set the scene for what caused my realization and the learning of said lesson because normally

it's pain that causes the lesson, correct? In life, you either have blessings or you have lessons.

And this is the latter. So let's start back in January of 2023 when I started and officially

launched the Action Academy community. So I launched this thing

and immediately I was like, okay, cool. I've heard about this thing called paid ads, like Facebook,

Instagram, whatever. And so I was like, okay, obviously that makes sense. Like let's do paid ads for

the podcast. Let's do paid ads for this new business. Let's blow everything up and go absolutely

bananas. And so I was at this

mastermind event at the time that I was figuring all this stuff out. And there's this guy

sitting next to me that said, oh, you know, I run an agency, which I had no idea what an agency

was. So I run an agency that does Facebook ads for people. And I said, okay, cool. Well,

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