The One About Bloat, Creatorship & Investing in Social Media with Siff Haider

The Papaya Podcast

Society & Culture, Mental Health, Personal Journals, Health & Fitness

4.8 • 1.6K Ratings

🗓️ 21 March 2022

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

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Summary

As a longtime user of Arrae I was so excited to bring on my friend Siff Haider to talk about how she launched a brand targeting something so many of us deal with - bloat. Siff’s approach to the brand and her intentionality around creating safety for ALL bodies, including those who have struggled with eating disorders - is one of the reasons I fell in love. We get into ALL of that. We also discuss how creatorship/influencing isn’t often trusted or taken seriously and why she and her co-founder (& husband) Nish decided to invest back into influencer marketing with trust. This conversation is so great for anyone who’s dealt with digestive embarrassments, curious about creatorship, or investing in social media while growing a brand!

You can find Siff @SiffHaider on IG, listen to her podcast @TheDreamBiggerPodcast and checkout more about Arrae @Arrae.co Go to www.talkspace.com and use code PAPAYA for $100 off your first month Produced by Dear Media

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Transcript

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0:00.0	The following podcast is a dear media production.
0:05.5	Hi friends and welcome to the papaya podcast.
0:10.0	I'm your hostess, Trin Hermostis, Sarah Nicole.
0:13.1	And each week I'm going to be dishing out some sweetness mixed in with some seeds of wisdom or something like that.
0:20.7	So get ready to get inspired, get candid,
0:23.5	get real, because we are all in this digital space together.
0:29.9	Welcome to the show, Sif, you are. We just did your podcast virtually and now we get to do this one in
0:35.0	real life. It's so fun. We literally met on Wednesday. I know for the first time ever. I feel like it was a long time coming. We've been like internet friends for a minute. A minute. Yeah. And you have, I mean, we have obviously a lot of mutual friends, a lot of mutual career paths that have like kind of crossed over a few times. But for those who don't
0:54.5	know you and what you do, can you give like a little intro about yourself and let's get into it?
0:59.8	So I am the co-founder of Array, which is a wellness brand. We do 100% natural targeted supplements
1:07.2	that work in under an hour. And I am also the founder of the Dream Bigger Podcast,
1:13.2	and we're both on the Dear Media Network. And just like a creative in general. I feel like that's
1:19.4	a pretty succinct kind of intro. Yeah. Okay. Before we get into a raid that is one of my
1:26.1	core life products, how did you get into being a creator in the first place? Because everyone kind of has these like, I don't know. To me in my head, you're such an OG. Like, I just don't know Instagram without you. Like I, I don't know how I found you in the first place. You used to be in Canada. Yeah. Yeah. So probably from that. But now you're living in LA. Like how did
1:45.8	how did all of this actually happen for you? Like did you just fall into it? Was an intentional
1:49.1	choice. What went on? So I have always been creative my entire life. And when I graduated, so I didn't
1:58.0	do anything creative for my undergrad just because, you know, my parents were like, look, you can go into whatever you want afterwards, but just have a backup in case, you know, you want to go into something a little bit more technical. So I did like pre-law stuff in undergrad. Afterwards, I was like, I hate this. I'm definitely not going to law school or really I'm not meant for like a technical office job in any capacity.
2:18.7	So I went to do a diploma at Condonass College in London in the UK.
2:25.2	Whoa.
2:25.9	Yeah.
2:26.3	And my whole thing was I was like, okay, I want to do something creative, probably want to write for a magazine.
2:31.1	And that's kind of where creating began for me because I just loved to document
	...

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