The NFL paid $110 million to Peacock for Kansas City versus Miami game.

And that was for one off, that was a one off game.

So now it's like, okay, well, will companies replace cable for streaming and make revenue on

force sports subscription? Because most. for streaming and make revenue on forced sports

subscription because most sports basketball,

baseball, football, they're all on cable television,

ABC, NBC, Fox, or their satellites like ESP and stuff like that, which most people, the

ABCs and all that is free, and ESPN is part of most people's packages.

Yeah, but a lot of these like NBC owns peacock right so now all these big

companies are having their streaming arms. So, all right, it's a streaming war.

Yeah, so an easy way to try to increase revenue

and get more people signed up for your streaming

is to switch your sports programming from free to paid streaming.

Right?

They already kind of do this with the Thursday night football.

But it's still like, so what if, you know, Monday night football?

What if the Super Bowl was on pay-per-view?

How would that change the landscape as far as revenue models, subscription-based?

So this is something that a lot of people was mad about because they didn't want to pay to watch the game.

We still have to see the numbers I'll be interested to see the numbers and what they looked like.

But is this a way that streaming can take off and what's your thoughts before we bring our esteemed guest

so I see he just checked in the building.

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