This TED Talk features food innovator Bruce Friedrich, recorded live at TED 2019.

In 2019, humanity received a warning.

30 of the world's leading scientists released the results of a massive three-year study into global agriculture

and declared that meat production is destroying our planet

and jeopardizing global health.

One of the studies authors explained

that humanity now poses a threat to the stability of the planet.

This requires nothing less than a new global agricultural revolution.

As somebody who spent the last two decades advocating a shift away from industrial meat production,

I wanted to believe that this clarion call was going to make a difference.

The thing is, I've seen this sort of thing again and again and again for decades.

The main point of these studies tends to be climate change, but antibiotic resistance

represents just as big of a threat. We are feeding massive doses of antibiotics to farm animals.

These antibiotics are then mutating into superbugs that threaten to render antibiotics obsolete

within all of our lifetimes.

You want to scare? Google the end of working antibiotics. I'm going to get one thing out of the way.

I am not here to tell anybody what to eat. Individual action is great, but antibiotic resistance

and climate change, they require more.

Besides, convincing the world to eat less meat hasn't worked.

For 50 years, environmentalists, global health experts, and animal activists

have been begging the public to eat less meat.

And yet, per capita meat consumption is as high as it's been in recorded history.

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