The newest sports media reporter on the beat — and life as a Sports Illustrated writer in the 1980s
Sports Media with Richard Deitsch
Audacy
4.5 • 757 Ratings
🗓️ 28 August 2025
⏱️ 63 minutes
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Summary
Episode 540 of the Sports Media Podcast features Austin Karp of Sports Business Journal who recently became the lead media reporter for SBJ. Karp joined SBJ in 2006 and has held a number of positions at the publication. He is followed by Larry Keith, the author of a new autobiography, "Touch 'Em All: My Life And Career At $ports Illustrated." In this podcast, Karp discuss what the media reporting role entails at SBJ; why he moved into the role; how he sees the sports media beat; what he wants to focus on at SBJ; the legacy of John Ourand at SBJ; the challenges of navigating people who attend SBJ conferences while reporting on the same people; the sports business event space; the UFC-Paramount Global and Skydance Media deal and what it means for the industry; YouTube's challenges for its NFL game; the price for sports consumers and more. Keith discusses his career at Sports Illustrated, which included writing 19 cover stories from 1975-80 before serving as a senior editor and assistant managing editor and then SI’s Editorial Projects Director; what it was like writing for SI in an era when it had national cultural relevance; his interviews with Pete Rose and Reggie Jackson, Magic Johnson and Larry Bird, covering the famed NCAA Championship when Magic beat Bird; the toughest subject he dealt with; working with all-time great writers and more. You can subscribe to this podcast on Apple Podcasts, Spotify, and more.
Transcript
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| 0:00.0 | Welcome to the sports media podcast. I'm your host, Richard Dyche. My producer is Patrick Antonetti. Two guests on this episode. Very, very fun show. |
| 0:26.5 | We start with Austin Karp, who has been on this podcast, obviously, many, many, many times before. |
| 0:28.4 | But Austin Karp now has a new role. |
| 0:34.5 | He is the senior media writer or the media writer for Sports Business Journal. |
| 0:39.6 | He is taking on that beat. Austin, of course, is one of the foremost experts in the country when it comes to viewership. But now he expands in terms of his beat and becomes |
| 0:48.4 | the media writer. And I'm sure he will do an awesome job. But we get into his changes, |
| 0:53.8 | what his new role is going to be, how he sees that. |
| 0:57.4 | And then a couple of obviously some of the pressing things that are going on in sports media. |
| 1:02.7 | But mostly it's about Austin and in terms of his new job. |
| 1:07.6 | He's followed by Larry Keith, the author of Touch him All, my life and career at Sports |
| 1:10.7 | Illustrated. Larry said he had a fascinating career at Sports Illustrated, wrote 19 cover stories from |
| 1:15.6 | 1975 to 1980 before serving as a senior editor, assistant managing editor there, and then went |
| 1:21.8 | on to work for Esty's editorial projects and did some great stuff there. But we got into |
| 1:26.4 | his career at Sports Illustrated. He |
| 1:28.1 | interviewed some very, very famous people and wrote cover stories on the Magic Johnson, |
| 1:31.9 | Pete Rose, Mike Schmidt, etc. So a lot of fun going back in time and going through Larry |
| 1:39.3 | Keith's career, which was really, really impressive. But again, check out his book, Touch |
| 1:42.9 | them all, my life and career at Sports Illustrated. |
| 1:45.1 | So first up, Austin Carp, then Larry Keith on the Sports Media podcast. |
| 1:52.5 | Austin Carp is usually a regular when it comes to roundtables on this podcast. |
| 1:56.9 | He's certainly going to be a familiar name to all of you, |
| 1:59.6 | working for Sports Business Journal for many years. |
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