The Instagram algorithm has changed yet again.

Usually when people claim that the Instagram algorithm has changed, it hasn't.

It's usually just a result of people's changing behaviors and people's changing interests.

But I can tell you right now, beyond a shadow of a doubt, the Instagram algorithm is different.

Over the first few months of 2025, things have been changing on Instagram.

People's views have been

effective. And I've been getting hundreds of messages every single day from people between over

a million followers and people with less than a thousand followers who are reporting these changes.

And so today, I'm going to break down what these changes are and what they mean for you.

In case you're new here, hello, my name is Brock Johnson, and it's my job to keep you up to date

with the latest trends and changes on Instagram so that you can grow your following and turn

those followers into customers.

Here on the Build Your Tribe podcast, we put out a new episode every single Thursday on the

latest updates and changes on Instagram and social media more broadly.

And coming very soon on this channel, yours truly will be having a sit down interview with Instagram's CEO, Adam Moseri.

So make sure that you're subscribed to the podcast so you can automatically get access to that episode as soon as it comes out.

Now, let's not waste any more

time. Let's get into the algorithm changes that have recently taken place on Instagram. Really,

these fall into two main categories. One category is changes to the way carousels are being shown on

Instagram. And the second is all about reels. We're going to spend the majority of this episode

talking about reels, but let's begin by talking about carousels. And this is some good news. Carousels are

receiving significantly more reach in 2025 than they were towards the end of 24. Carousels,

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