either do it or don't, and then they just don't buy into it so they don't do it well.

They don't market it well, and then they end up scrapping it completely.

So I was taught if you do something well enough for long enough, it works.

So you've got to commit to it and you just, yeah, keep doing it and know that that customer will come.

Welcome back to my deep dive into the ins and outs of plus size retail.

In episode one and two, I spoke with industry experts and brand insiders about what data

informs decisions about extended size expansions, how plus size launches are planned, and what

makes a retailer pull the plug.

Links to those episodes in the show notes, if you want to catch up, which you should.

We got so much feedback from listeners from the first two installments of this series.

Your call has been forwarded to an automatic voice message system.

You have reached the boob sweat hotline. I honestly don't trust

that brands want to close me. I think they want my money. I don't think they want me to represent

their brand. And that makes me less inclined to go into the store because I've had so many

negative experiences.

So when I see the plus-sized market, I see dollar size.

I don't see an interest in me as a human or me as a fashionable human.

And that's an area that I think, here they did some socials and really started expanding their social media stuff and added more models.

Even if the product aren't available yet, build that trust

back to show people of my size and larger as fashionable, stylish, people who are worthy of style,

that's going to help me believe that you as a brand give a shit in a way that right now,

I see your interest in my money.

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