The New Arms Race: From Google Ads to AI-Driven Deals
Wealthy Way
Ryan Pineda
4.9 • 2.2K Ratings
🗓️ 28 June 2025
⏱️ 11 minutes
🧾️ Download transcript
Summary
TikTok leads, AI bots, and the decline of overpriced PPC, this is what real estate marketing looks like in 2025. While big operators burn through cash, smart teams are testing cheap traffic, building training data, and thinking ahead to the nextarms race: SEO for ChatGPT. If you're not already optimizing for AI-driven search, you’re late.
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About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generated over 1 billion views online. Starting as a minor league baseball player making less than $2,000 a month, Ryan is now worth over $100 million. He shares his experiences in building wealth and believes that anyone can change their life with real estate investing.
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Transcript
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| 0:00.0 | I'm running some tests right now actually with like TikTok, you know, which is like super low quality, |
| 0:07.4 | but it's dirt cheap. |
| 0:10.2 | Yeah. |
| 0:10.5 | Like is dirt cheap. |
| 0:12.7 | One of the things I like is like combined channels. |
| 0:15.2 | You're running tests for sellers or for getting people on investor lift? |
| 0:18.0 | Well, actually what I'm trying to do is I'm testing AI acquisition bots. I don't |
| 0:23.4 | have enough training data. Really, what I want to build, I want to build Dispill managers that you can go and you can buy from an investor |
| 0:29.9 | for like a thousand bucks a month and they'll sell your deals for you. Got it. Okay, but I don't have a ton of data, like |
| 0:37.4 | training data, to be able to do that on the |
| 0:39.5 | disciple side yet. |
| 0:40.6 | So, but I do have some data sets on the acquisition side. |
| 0:43.6 | So I'm like, okay, let me just try it on the acquisition side, like, where you're, like, |
| 0:47.2 | actually talking to an AI agent. |
| 0:49.3 | Right. |
| 0:49.8 | So, but I don't want to do that with PPC leads that are like $150 a pop. |
| 0:54.5 | So I'm getting like TikTok leads for like a few bucks. |
| 0:57.3 | And then they're just talking to an AI agent. |
| 0:59.7 | But you know, it's actually net positive on ROI. |
| 1:01.6 | Like it's not great. |
| 1:02.4 | It's like 1.5 return on ad spend on it. |
| 1:04.9 | But it's like it's actually buying houses. |
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