The music industry is on the verge of another major structural change,

so what should listeners, artists, and industry professionals expect over the years to come?

The industry will be facing a very interesting turning point,

with significant changes to take place in the coming months and common years when it comes to the win station of music content, the segmentation of the different offerings but also changes to the role-to-peare system.

I'm Al-San Nathan and this is Goldman Sachs exchanges. The music industry is expected to be worth over $150 billion by 2030.

Lisa Yang, my colleague in Goldman Sachs research,

joins me now to discuss Goldman Sachs's recent Music in the Air

Report, which analyzes how streaming artificial intelligence and

changing listener behavior are affecting the industry.

Lisa welcome back to the program.

Thank you for having me.

So before we dive into your latest research Lisa, set the stage for us in terms of how the consumption of music has changed over the last few decades.

Music consumption has been through in a waves of changes in the last couple of decades which largely

followed changes in distribution and technology advancements and it seems like the

main catalyst for consumption change have been around convenience and costs.

So historically, obviously music was consumed mostly by physical means,

you had the vinyls, the tracets and sinees, and then with the event of the internet mobile devices

then the consumption shifted rapidly to digital formats so people went from buying

you know $20 an album to suddenly downloading an N. P3 open for free actually and

illegally as obviously that first it's a revolution also broad in widespread

piracy and then with the load of iTunes you can start to bundle the albums and pay 99 cents for a song.

And then came what we call the second digital revolution, which can't meet the consumption again

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