Welcome to the Real Estate Strategies podcast. I'm Ken McRoy and I'm here to give you creative ideas

on how you can get started or continue your journey in real estate. Each week we will bring you

inspiring and informative conversations with successful people and their path to obtaining

or investing in real estate. Enjoy the episode.

Hey everybody. It's Ken McElroy. I'm with my good friend, Scott Harky.

Scott's got an incredible company, Owens Harky, and they are one of the hundred fastest

growing companies in the nation. They're certainly number one in Arizona for ad agency.

Thanks, Scott. I always love your

wisdom. We're going to chat a bit about marketing and advertising. And so one of the things that I've

noticed is you've got kind of old school ad and new, you know, like, and there's a lot of confusion

with this old print stuff and, you know,

and they're trying to lock you in on these long contracts.

And then you've got all this new stuff.

And people,

I don't think people really understand how to use it.

Sure.

It can be daunting.

There's so much ad tech out there.

There's so many new channels and new things.

And first of all, any tactic can work.

I like billboards.

Billboards work great for the right person, the right time, the right message.

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