The miracle apple (Classic)
Planet Money
NPR
4.6 • 29.8K Ratings
🗓️ 28 September 2022
⏱️ 14 minutes
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| 0:00.0 | This is Planet Money from NPR. |
| 0:03.4 | Hey everyone, in case you haven't noticed, it is autumn, which also happens to be ideal |
| 0:10.8 | apple eating season. |
| 0:12.6 | And so we are bringing you this seasonally appropriate favorite that we originally reported |
| 0:17.4 | back in 2015. |
| 0:19.9 | Enjoy. |
| 0:21.6 | When I was a kid, apples were garbage. |
| 0:24.9 | They were called red delicious, and they were red. |
| 0:27.6 | They were not delicious. |
| 0:29.5 | They looked beautiful, but then you bite into it, and almost always it would be mushy and |
| 0:33.9 | merely just nasty. |
| 0:36.2 | It was a really bad time to be an apple eater. |
| 0:38.9 | It was also a really bad time to be an apple grower. |
| 0:42.0 | Everybody, really, just about literally everybody was growing red delicious. |
| 0:45.6 | This is Dennis Quarteur. |
| 0:46.6 | He's the owner of Peppin Heights, orchard in Lake City, Minnesota. |
| 0:50.9 | We were going broke. |
| 0:53.5 | You know, we were being asked to deliver goods for below the cost of production. |
| 0:57.0 | Of course, Teartre tried to raise his prices, some other farmer who was growing the exact |
| 1:01.0 | same red delicious apples would say to buyers, hey, I'll sell them to you for less. |
| 1:05.6 | Because red delicious apples were this ubiquitous interchangeable thing. |
| 1:09.3 | They were a commodity. |
... |
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