The Million-Dollar Dog Trainer: From Steph Curry to Netflix

Earn Your Leisure

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Business News, Careers, News, Entrepreneurship, Business, Education, Investing

4.9 • 7.9K Ratings

🗓️ 12 February 2026

⏱️ 59 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of Earn Your Leisure, we sit down with Jas Leverette, founder of Cali K9, to break down how he turned dog training into a scalable business and global brand.

Jas shares the origin story behind Cali K9, how committing just one hour a day to social media changed everything, and the early moves that built his credibility. He explains his pricing model, why he trains dogs using German commands, and how working with Steph Curry elevated his company.

We also dive into landing a Netflix show, building multiple income streams, expanding into digital training, why fame doesn’t pay without a funnel, and the biggest mistakes small business owners and dog owners make.

A real blueprint on branding, scalability, and turning skill into enterprise.

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#EarnYourLeisure #CaliK9 #JasLeverette #Entrepreneurship #DogTraining #BusinessGrowth #SocialMediaMarketing #Netflix #SmallBusiness

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Transcript

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0:00.0	This is an IHeart podcast.
0:02.6	Guaranteed Human.
0:04.3	When I did the podcast with you all, I was telling you,
0:07.9	probably the most impactful interview I've done in my career.
0:13.1	Heroes now.
0:14.6	I've real heroes.
0:15.8	I heard Rashad and Troy talk about the tags letter.
0:18.3	We talk about finance.
0:20.3	But we talk in a language that is common to the people that's from the communities that we grew up with.
0:24.6	You are the bright spot of real estate.
0:27.6	Thank you.
0:28.6	And entrepreneurship for black Americans.
0:30.6	This is the knowledge that actually matters.
0:33.6	I applaud both of you for this. Thank you.
0:35.6	Policy isn't a country issue.
0:38.8	It's not American issue.
0:39.7	It's a world issue.
0:40.4	He came to earn our leisure.
0:44.8	All right, guys.
0:49.9	Welcome back.
0:50.5	Yeah, yeah.
0:51.2	We got a special episode.
	...

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