The Marketing Strategy Every Small Business Is Sleeping On | GaryVee BizX Keynote 2025

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 6 May 2025

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This one’s a MASTERCLASS for every small biz owner, startup founder, or scrappy team trying to grow with limited resources. I kicked off this keynote with a personal story—my family’s immigrant journey, my days flipping baseball cards, and how I scaled my dad’s liquor store from $3M to $65M without outside capital. 💥

But here’s the truth bomb I dropped: we’re in the single greatest moment for B2B and B2C growth in history—and most of you are asleep at the wheel.
Whether you’re trying to land your next big lead or retain your best team members, this episode has you covered. I go deep on why LinkedIn is the most underpriced attention for B2B right now, why TikTok is steroids for B2C, and the one mindset shift that will transform how you treat your employees and grow your brand.

🎯 It’s offense (marketing) + defense (retention). It’s attention + empathy. It’s time to build a real business, not just chase clout.

We talk about:

My early days hustling lemonade and sports cards
The $65M liquor store story
Why most of you are sleeping on LinkedIn
How TikTok is changing consumer sales overnight
The ROI of attention in 2025
What most small businesses get wrong about leadership
Why "kindness" and "karma" are winning strategies
One-on-ones with every employee: a retention superpower

🎁 Download my free 44-page deck → garyvee.com/attention

📍 Follow the podcast here first:
📌 @garyveeaudioexperience

Transcript

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0:00.0	Hey everyone, welcome back to another episode of the Gary V Audio Experience.
0:03.7	Today's episode is Gary's keynote at the BizX 2025 conference, and it's packed with tactical
0:08.9	advice for anyone running a business in 2025.
0:11.6	Whether you're B2B or B2C, Gary breaks down exactly how to grow with your limited resources,
0:17.0	why LinkedIn is your most underpriced asset, and how to create content that actually drives results.
0:22.3	He also gets into team building, retention, and leadership.
0:25.5	If you're serious about scaling without burning out or breaking the bank, this one's for you.
0:29.9	Let's get into it.
0:30.8	Good morning. How are we?
0:32.8	Good. Good.
0:36.4	Actually, let's start with this.
0:38.4	By show of hands, how many people in here have no idea who I am or very little about me?
0:45.7	Please raise your hands high.
0:47.9	Okay, that fucking hurts.
0:51.2	I actually went with that.
0:53.8	I used to do that a long time ago,
0:55.2	but I had a little bit of a sense that there would be some hands.
0:58.4	So I'm going to take the first couple minutes
1:00.4	for the ones that gave me nice heavy cheers.
1:03.1	Bear with me, because I know you know this context.
1:05.5	But I think it's incredibly important
1:06.9	to establish this framework for what I'm about to talk about. So I was born in the Soviet
	...

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