Attention is the number one asset.

The ad world is in for a rude awakening the same way the car industry was.

When it had an innovation called Tesla, I think it's the same way Hollywood network companies were when they had Netflix.

You know, I often think that Vainer Media is the preview to all the agencies of 20 years from now,

not because I'm so smart or we're so smart or we're so special.

There's a secret word that the ad industry has to adopt fast and it's a word that the

industry does not know how to handle and that word is humility.

We of course we want to hear all about the future you are about the future.

We talk about a lot about found content and and making more content and making more things out of other things and how how fun it is and how easy it is.

But I want to hear what you are looking at,

just a general sense of what you're looking at in 2023.

What is sparking your brain and what will you be thinking

about in the months ahead?

AI copywriting is probably at the top of my list of futuristic stuff.

You know, it was funny when you said you're all about the future my brain went the present.

I think the world thinks a lot of things that I'm excited about like I don't guess I don't

want to do something that nobody's doing yet so know, I've been looking at AI stuff,

machine learning stuff for years as an investor,

as a, as, hey, when will this happen?

And then, you know, earlier this fall, you know earlier this fall you know

chat gee B. T you look at that you're like wait a minute this is real like I can

write an entire blog post in two minutes and what I'm excited about is you know I've seen some

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