My name is Ed O'Bannon and I am in sales at Finley Toyota.

Ed is a car salesman.

He lives near Las Vegas.

He has a wife and three kids.

And he's taking a break from the car dealership to talk to us.

My day is really uneventful.

You know, I can't wait for baseball season to start so my kid can get out and go watch

him pitch.

I'm actually pretty boring to be honest with you.

All right, so Ed O'Bannon is being all humble, but we need to blow up his spot a little.

He used to be a very famous athlete.

And he took on one of the biggest, most powerful institutions in sports, the NCAA.

This is Co-Twitch.

I'm Gene Demby.

And I'm Shireen Madisal Miraji.

On this episode, the madness of March.

The NCAA men's basketball tournament is going on right now as we speak.

And that college basketball tournament will bring in hundreds of millions of dollars

in revenue.

The TV execs, coaches, universities and university heads who benefit from all this are overwhelmingly

white.

But those players on the court, they're mostly black.

...