Authenticity is a very overused word, but I feel like you have to be your most authentic

self. And I read an article that I was mentioned in. It was like, how to do Instagram right?

And then it said, Rebecca Minkaw, making big brands feel small. And basically like, because I'm taking my Zoom meetings and my podcast from my bathroom

floor, that makes a big looking brand feel intimate.

And I'm like, that's not us trying to do that.

That's literally the only place in my house I can, like, work undisturbed.

Like, there's no, there's no strategy here of like, let's be real.

And like, do you think I want to sit in front of a toilet as I do my, my live Instagrams and like smell, smell, you know, my son's mis-aims on the toilet? No, but this is what's really going on. And so I'm not going to sugarcoat it. And I'm not Michael Coors in his trillion-dollar penthouse showing you how to make banana bread.

I'm like, this is fucking real life and I'm a real person and, you know, I'm just trying to,

you know, give you content.

Welcome to the Simply Be podcast, a no-bull-bull-bull-bull-budget guide to building your brand, your business, and your best life.

I'm Jessica Zweig, founder of SimplyB, and you will hear from CEOs, entrepreneurs, authors, reality TV stars, shamans,

influencers, and everyone in between, including me, and why your authenticity is the ultimate key to building a business and a life on your own terms.

We are so happy you found us,

but really, by listening,

you've taken one step closer to finding yourself.

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be sure to rate, review,

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