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Akimbo: A Podcast from Seth Godin

The long term (E)

Akimbo: A Podcast from Seth Godin

Midroll Media

Society & Culture

4.81.9K Ratings

🗓️ 7 December 2022

⏱️ 26 minutes

🧾️ Download transcript

Summary

Drip by drip, day by day, we change the culture


Akimbo is a weekly podcast created by Seth Godin. He's the bestselling author of 20 books and a long-time entrepreneur, freelancer and teacher.

You can find out more about Seth by reading his daily blog at seths.blog and about the podcast at akimbo.link.

To submit a question and to see the show notes, please visit akimbo.link and press the appropriate button.



Hosted on Acast. See acast.com/privacy for more information.

Transcript

Click on a timestamp to play from that location

0:00.0

About 2000 years ago, Plato ran his school in Greece. Plato's academy, and it was right

0:08.6

next to an olive grove. Well, long after all the students were gone, the olive trees persisted.

0:16.7

In fact, as late as the 1970s, one of those olive trees was still growing. After it was

0:23.1

hit by a bus, they put part of it in a museum, but part of it remained. Until in the middle

0:29.6

of the night, someone chopped it down for firewood. Hey, it's Aurov, and this is a special

0:38.8

archive episode of Akimbo.

0:45.5

I'm fascinated by olive trees. It's a recent fascination. Here are a couple things that

0:49.2

I learned. The first one is, if you take an olive pit, even one from an olive right off

0:55.4

the tree, you can't use it to grow a good olive tree. Something will grow, but it'll

1:02.2

be a feral tree, a wild tree. The way trees were before we figured out how to optimize

1:08.0

them for growing olives. All the olives that you've ever eaten come from grafts. One

1:15.6

put on to another live tree. It takes a lot of patience. It takes years and years before

1:22.9

that work pays off with an olive worth eating. An olive tree can grow for two thousand years.

1:31.9

It turns out that over time, olive trees get more and more productive. Not every year. Sometimes

1:38.9

you'll have to wait three, four, or five years for a bumper crop, but it'll come. It'll

1:45.4

always come. And not surprisingly, California olives, black olives are the fake kind. They're

1:52.6

not actually black. They're sort of colored. And they're not actually fermented. They're

1:57.5

pumped with oxygen and a few other things in solution to hurry them up. Because after

2:04.7

all, that's the California way. That's the modern way. That's the human way we like

2:12.3

to hurry up. We're really quite good at emergencies and at short term, emergencies. What we're

2:20.5

terrible at, what human beings are terrible at is visualizing a future, anything in the

2:27.8

distant future, like an olive tree. It's really difficult to think like an olive farmer.

...

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