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The Atlas Obscura Podcast

The Last Seltzer Factory in Brooklyn

The Atlas Obscura Podcast

SiriusXM Podcasts & Atlas Obscura

Places & Travel, Society & Culture

4.61.8K Ratings

🗓️ 3 December 2025

⏱️ 11 minutes

🧾️ Download transcript

Summary

Seltzer has been around for thousands of years. And one factory in Brooklyn, New York called the Brooklyn Seltzer Boys is preserving the history of this simple drink.

Transcript

Click on a timestamp to play from that location

0:00.0

I love seltzer water, but with countless selsa brands out there, I still can't decide on which one's my favorite.

0:08.1

But unlike me, Barry Joseph knows what he likes.

0:12.2

I like Schwabst by itself as a plain clear seltzer, but with black cherry, thumbs down.

0:17.9

See, Barry's an expert on this beverage.

0:20.2

He wrote a whole book about it called Celsertopia,

0:22.6

The Extraordinary Story of an Ordinary Drink.

0:25.6

And on a Friday afternoon,

0:27.2

I traveled to the industrial era of Brooklyn, New York,

0:29.8

to meet Barry and do a little taste test with him.

0:33.3

All right, LaCroix, Guava, Sao Paulo.

0:36.7

Is this how guava tastes in Sao Paulo?

0:38.5

Let's see.

0:40.7

Now that ain't bad.

0:43.3

Excuse me.

0:44.7

I like that.

0:45.6

All right, but I also wanted to know his thoughts on Perrier.

0:51.4

I drank this because I wanted to be nice to you since you brought it to me.

0:55.1

It is not bad.

0:56.5

It's just not my thing.

0:58.4

The bubbles aren't as sharp as I want.

1:00.5

I like my seltzer pure without any minerals in it.

1:04.8

Now, Barry might seem a little picky here, but the thing is that he's used to having pure seltzer,

...

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